Banking system operated responsive to data bearing records

ABSTRACT

A system includes a plurality of machines that operate responsive to data bearing records such as user cards ( 74, 76, 78, 80, 82, 84, 86 ). The machines operate to carry out financial transactions with associated host computers ( 90, 94, 100, 104 ) responsive to determinations that card data corresponds to computer stored data corresponding to authorized users or accounts. Marketing presentations are stored on and output from the machines responsive to messages exchanged with a market message server ( 110 ) which is connected to the machines. Systems can also distribute and activate instructions corresponding to states and screens logic on the machines to determine operation.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. application Ser. No.13/857,761, now U.S. Pat. No. 8,590,782, filed on Apr. 5, 2013, which isa continuation of U.S. application Ser. No. 12/844,377 filed Jul. 27,2010, now abandoned, which is a divisional application of U.S.application Ser. No. 12/590,528 filed on Nov. 10, 2009, which claims thebenefit pursuant to 35 U.S.C. §119(e) of U.S. Provisional ApplicationNo. 61/199,109 filed Nov. 13, 2008. The contents of all of theaforementioned applications are hereby incorporated by reference intheir entirety.

TECHNICAL FIELD

This invention relates to machines controlled responsive to data bearingrecords, which may be classified in U.S. Class 235, Subclass 375.

BACKGROUND OF INVENTION

Automated banking machines may include a card reader that operates toread data from a bearer record such as a user card. The automatedbanking machine may operate to cause the data read from the card to becompared with other computer stored data related to the bearer. Themachine operates in response to the comparison determining that thebearer is an authorized system user to carry out at least onetransaction which is operative to transfer value to or from at least oneaccount. A record of the transaction is also commonly printed throughoperation of the automated banking machine and provided to the user. Acommon type of automated banking machine used by consumers is anautomated teller machine which enables customers to carry out bankingtransactions. Banking transactions carried out may include thedispensing of cash, the making of deposits, the transfer of fundsbetween account and account balance inquiries. The types of bankingtransactions a customer can carry out are determined by the capabilitiesof the particular banking machine and the programming of the institutionoperating the machine.

Other types of automated banking machines may be operated by merchantsto carry out commercial transactions. These transactions may include,for example, the acceptance of deposit bags, the receipt of checks orother financial instruments, the dispensing of rolled coin or othertransactions required by merchants. Still other types of automatedbanking machines may be used by service providers in a transactionenvironment such as at a bank to carry out financial transactions. Suchtransactions may include for example, the counting and storage ofcurrency notes or other financial instrument sheets, the dispensing ofnotes or other sheets, the imaging of checks or other financialinstruments, and other types of service provider transactions. Forpurposes of this disclosure an automated banking machine, automatedtransaction machine or an ATM shall be deemed to include any machinethat may be used to electronically carry out transactions involvingtransfers of value.

Automated banking machines may benefit from improvements.

OBJECTS OF EXEMPLARY EMBODIMENTS

It is an object of an exemplary embodiment to provide an automatedbanking machine that operates responsive to data read from data bearingrecords.

It is an object of exemplary embodiments to provide an automated bankingmachine customer marketing system and method.

It is a further object of exemplary embodiments to provide an automatedbanking machine customer marketing system and method that may be used toselectively provide marketing messages to a user.

It is a further object of exemplary embodiments to provide an automatedbanking machine customer marketing system and method that may be used toselectively provide a sequence of marketing messages to a user duringdifferent visits to machines.

It is a further object of exemplary embodiments to provide an automatedbanking machine marketing system and method that can receive immediatefeedback from machine users concerning marketing messages.

It is a further object of exemplary embodiments to provide an automatedbanking machine customer marketing system and method that does notimpact the underlying speed and reliability of the machine in processingfinancial transactions.

It is a further object of exemplary embodiments to provide an automatedbanking machine customer marketing system and method that selectivelyenables the presentation of different promotional messages and campaignsamong groups of machines.

It is a further object of exemplary embodiments to provide an automatedbanking machine customer marketing system and method that enablesanalysis and use of the results of automated banking machine marketingcampaigns.

It is a further object of exemplary embodiments to provide a method ofoperating an automated banking machine customer marketing system whichprovides increased effectiveness in marketing to customers.

It is a further object of exemplary embodiments to provide a method andsystem for marketing to users of automated banking machines.

It is a further object of exemplary embodiments to selectively causesoftware programs to execute on an automated banking machine.

Further objects of exemplary embodiments win be made apparent in thefollowing Detailed Description of Exemplary Embodiments and the appendedclaims.

The foregoing objects are accomplished in an exemplary embodiment byproviding an automated banking machine such as an ATM which is capableof carrying out transactions with connected financial computers. The ATMis programmed to send information representative of the identity of thecustomer to a remote computer which is different from the computer whichis involved in authorizing the ATM transaction. In an exemplaryembodiment this information, which is representative of a customer'saccount number, is sent at the earliest available opportunity in thetransaction before a financial transaction message is sent to the remotecomputer which processes the financial transaction requested by theuser.

The computer handling the marketing message activity receives theinformation identifying the customer and determines the appropriatemessage or series of messages to be presented to the customer. A messageincluding data indicative of this information is returned to the ATM.The ATM presents this information to the customer through its interfaceduring the financial transaction. In some exemplary embodimentsmarketing sessions may be conducted during lull times such as when themachine is waiting for a response message from an ATM host or at othersuitable times during the transaction. The customer is also enabled torespond with choices and input data in response to the marketingmessages presented. This information is returned to the computerhandling the marketing information. This enables the customer'sindication of interest or acceptance of offers to be promptly respondedto. In addition, the exemplary system enables the owner of the ATM tocontrol the presentation of messages. This may be particularly helpfulwhen the owner of the machine is attempting to obtain additionalbusiness from users of its ATM who are customers of other institutions.

An exemplary embodiment further includes a system for preparingpromotional campaigns which include marketing presentations. Thecampaigns are selectively delivered and executed in ATMs connected tothe system. This enables different types of promotional messages to beselectively presented at different ATMs. Exemplary embodiments alsoprovide for the distribution of coupons and similar premiums. Anexemplary system further includes the tracking and analysis of thedistribution of premiums and other marketing information. The exemplarysystem also provides other types of marketing and presentationcapabilities at ATMs and other types of automated banking machines.Exemplary embodiments also have the capability to selectively causesoftware functions to operate on an automated banking machine inresponse to configuration messages from a remote server.

BRIEF DESCRIPTION OF DRAWINGS

FIG. 1 is a schematic view of an ATM transaction system and the logicsteps executed in carrying out an exemplary cash withdrawal transaction.

FIG. 2 is a schematic view of an ATM customer marketing system of anexemplary embodiment.

FIG. 3 is a schematic view of the software architecture included in anATM used in the exemplary embodiment.

FIG. 4 is a schematic view of the software agent that operates in themachine represented in FIG. 3.

FIG. 5 is an exemplary embodiment of the architecture and data flow inthe exemplary embodiment of the system.

FIG. 6 is a schematic representation of database components used in thesystem of the exemplary embodiment.

FIG. 7 is a schematic view representative of how the system operates inconnection with ATMs to present marketing information.

FIG. 8 is a schematic view representative of how marketing campaigns arepresented to an ATM user through the presentation of a sequence ofmessages.

FIG. 9 is a schematic view of messages of a first type that arepresented to a user of an ATM to encourage them to open a checkingaccount with an institution owning the ATM.

FIG. 10 is a schematic view of presentations presented to an ATM userduring a series of visits to ATMs to encourage them to acquire checkingoverdraft protection.

FIG. 11 is an exemplary sequence of messages that are presented to anATM user to encourage them to take advantage of an offer which allowsthem to skip credit card payments.

FIG. 12 is a schematic view of the ATM customer marketing system and thesoftware components used therein to distribute campaigns and to obtainthe results thereof.

FIG. 13 is a schematic view of software components used in the ATMcustomer marketing system for purposes of presenting targeted messagesto particular users.

FIGS. 14 through 31 are a schematic representation of the logic flow inan exemplary transaction which demonstrates features of the ATM customermarketing system of the exemplary embodiment.

FIG. 32 is a schematic view of the exemplary relationships betweencategories of data used in connection with distributing and presentingmarketing information through an ATM marketing server to automatedtransaction machines.

FIGS. 33 through 86 are exemplary screen displays representative of theoperator interface presented in connection with developing,distributing, presenting and analyzing marketing campaigns and messagesat ATMs, as well as the logic associated therewith.

FIG. 87 is an example of a screen presented at an ATM in response to apresentation directed to the particular user and particularcircumstances which may be achieved through operation of exemplaryembodiments of the system.

FIG. 88 is a schematic view of components connected in the system whichoperate to carry out the functions of marketing to particular users aswell as to categories of users at a plurality of ATM machines.

FIG. 89 is an exemplary embodiment of the relationship between connectedcomputers in the system represented in FIG. 88.

FIG. 90 is a schematic view showing an exemplary logic flow carried outby ATM machines in conducting a marketing session as well as a financialtransaction for a customer. FIGS. 91-96 are graphical viewsrepresentative of steps in the transaction represented in FIG. 90.

FIG. 97 is a schematic view of an alternative logic flow used inconducting a marketing session and a financial transaction for a user atan ATM.

FIGS. 98 and 99 show an exemplary XML document used in connection withan exemplary alternative embodiment for configuring states and screensof an automated banking machine.

DETAILED DESCRIPTION OF EXEMPLARY EMBODIMENTS

Automated banking machines are known in the prior art. A common type ofautomated banking machine is an automated teller machine (ATM). ATMs arecommonly used by consumers to conduct financial transactions.Transactions commonly conducted at ATMs include dispensing cash, makingdeposits, transferring funds between accounts, check cashing, binpayment and account balance inquiries. Other types of transactions maybe earned out on an automated basis at ATMs depending on the particulartransaction function devices included in the machine.

Other types of automated transaction machines may also be used forcarrying out financial transactions of other types. For example,automated transaction machines may be used for dispensing tickets,dispensing and receiving gaming materials, issuing scrip, issuing orredeeming vouchers or other items, as well as other types oftransactions. For purposes of this disclosure a financial transactionwin include any transaction that involves a transfer of value. Althoughthe description of the exemplary embodiments herein win be made withreference to an ATM, it should be understood that the principles may beequally applicable to many types of automated transaction machines.

Automated teller machines which are conventionally deployed areprogrammed to execute a series of steps. The steps generally includecommunication with a remote host computer to carry out bankingtransactions. ATMs generally include a display screen or other userinterface for instructing users in the operation of the machine. Theprogramming of the machine is such that each user of a particularautomated teller machine is presented with the same displays or“screens” in the course of conducting their transactions. While somescreens may include the customer's name, which is often read from theircard, and information such as amounts input by a customer through akeyboard, the screens are otherwise often the same for all users. It iscommon for the operator of the ATM such as a financial institution toinclude presentations in the screens promoting the operator'sinstitution. However, promotional messages are provided to every user ofthe ATM.

FIG. 1 shows an exemplary system 10 including an ATM 12 and a remotehost computer 14. The ATM and host computer are enabled to communicatethrough a network 16. It should be understood that the network in mostexisting systems may include a telephone line, data line or lease lineconnection as well as several intermediate computers, which assist intransferring the messages between the ATM and the host which canauthorize the transaction.

The steps which occur in conducting a typical cash dispense transactionare shown. Typically when an ATM is waiting for a transaction, an idlescreen is presented which prompts an approaching user to insert theircard. This is represented by step 18 in FIG. 1. Once the user insertstheir card, the card reader in the ATM operates to read the informationfrom the card. This information typically includes the user's name andprimary account number (PAN). Additional information may also beincluded. The reading of the card is schematically represented by step20.

After the card is read the ATM operates to present another screen whichprompts the customer to input their personal identification number(PIN). This is represented by a step 22. As represented by step 24, theATM receives the customer's PIN through the keypad, touch screen orother input device on the ATM. After receiving the PIN, the ATMgenerates another screen which prompts the customer to select atransaction. This is represented by step 26. The customer then makes aselection of a transaction by actuating an input device. This isrepresented by a step 28. In various types of ATMs the input of thetransaction selection may be made by touching a function key adjacent tothe screen display. In other ATMs, which include touch screen typedevices, the customer may select a transaction by bringing a fingeradjacent to the touch screen. Other types of ATMs may have differenttypes of input devices through which a transaction selection may bemade.

After the customer has provided a transaction request inputcorresponding to a transaction type, the ATM typically presents anotherscreen which prompts the user to select an account to which thetransaction win be related. This is represented by a step 30. Usuallythe customer has the option of selecting either a checking or a savingsaccount for a cash dispense or deposit transaction. In addition, if thecustomer has selected a dispense transaction, as win be the case in thisexample, the customer may be presented with the option of receiving thefunds as a cash advance on a credit card. The user responds to theaccount selection screen by providing inputs to one of the input devicesto indicate the particular account. This is represented by a step 32.

After the customer has selected the transaction and the account to beused, another screen is presented by the ATM to prompt the customer toenter an amount. This is represented by a step 34. In this exemplarytransaction the customer is going to receive a dispense of cash, and inresponse to the prompt screen the customer inputs a numeric valuecorresponding to an amount of cash they wish to receive through thekeypad or other input device. This is represented by a step 36. Itshould be understood that different or other steps may be involved inother transaction types.

In the exemplary withdrawal transaction being discussed in connectionwith FIG. 1, a customer has now input to the ATM all the informationnecessary to formulate a request message to a remote host computer. Thisrequest message is schematically indicated 38. In the exemplaryembodiment the request message may be a Diebold® 91X type transactionmessage, which is a known format for use by ATM networks. Alternativetypes of messages such as NCR NDC messages, ISO 8583 messages, IFXmessages or other message types may alternatively be used. The requestmessage 38 includes information representative of the customer's accountnumber 10, transaction selection and amount requested.

The host 14 receives the request message 38 through the network 16. Therequest message is enabled to be routed through the network based oninformation which identifies the institution where the user has theiraccount. This information is typically included in the account number onthe customer's card. This institution identifying portion is commonlyknown as a bank identification number (BIN). When the host 14 receivesthe request message, the host computer operates to verify that the PINinput by the customer corresponds to the PIN for their account number.The host also checks to verify that the amount they wish to withdraw isavailable from the selected account. This is done at a step 40. Whilestep 40 is occurring at the host computer, ATM 12 presents a “wait”screen to the user. This is represented by a step 42. Typical waitscreens commonly advise the customer that “your transaction is beingprocessed” or may include statements such as “please wait” or the like.

When the host 14 determines that the customer's PIN was input correctlyand that the money is available in their account, the host generates aresponse message 44. Response message 44 is returned to the ATM throughthe network 16. It is assumed for purposes of this example that theresponse message includes data representative of the fact that thetransaction requested has been authorized. Commonly such messagesinclude an indication of the next “state” that the machine shouldexecute, and this information is used by the ATM to either perform therequested transaction or to display a screen advising the customer thattheir transaction cannot be processed.

In this example it is presumed that the transaction is authorized andthe response message causes the ATM to run its cash dispenser and othertransaction function devices that must operate to achieve a dispense ofcash. This is represented by a step 46. When the cash is dispensed theATM win also print a receipt for the customer as represented by a step48 and win generally make a hard copy record concerning the transactionin a journal which is represented by step 50.

The execution of the cash dispensing and printing steps also causesscreens to be displayed in response to the then current states, whichstates are part of the programming in the ATM and which control thelogic flow of the machine in the course of performing transactions.States correspond to one or more then current conditions of the machine.The programming of the ATM would generally cause a screen prompting theuser to take their cash to be displayed once the cash is dispensed. Thisis represented by a step 52. Once the receipt is printed, a screen isgenerally displayed which prompts the user to take their receipt. Thisis represented by a step 54. It should be understood that these varioussteps and the screens may vary depending on the transaction involved andthe programming of the ATM machine.

The ATM having performed the transactions successfully win generate amessage back to the host advising the host computer that the customer'saccount balance should be modified in accordance with the transactionconducted. This is done through a completion message schematicallyindicated 56. For purposes of this example it win be presumed that thecompletion message includes data representative of the transaction beingcarried out successfully. If the transaction could not be carried outsuccessfully the completion message may include informationrepresentative of that fact. Upon receipt of the completion message, thehost 14 operates in accordance with its programming to assess theappropriate charge to the customer for the cash received as representedat step 58 and to make a record of the transaction as represented bystep 60.

The ATM win then generally operate in accordance with its programming topresent a screen prompting the user to indicate if they would likeanother transaction. This is represented by a step 62. If the userwishes to have another transaction conducted, they may do so byproviding an input to that effect. The machine then returns to the pointin the logic flow indicated by arrow B. This is represented by a step64. If the customer does not wish to conduct another transaction they soindicate by providing a different input. This is represented by a step66. The ATM then operates in accordance with its programming to returnthe customer's card at a step 68. A screen is then presented promptingthe user to take their card which is represented by a step 70, and theATM returns to the beginning of the logic flow as represented by arrowA. In this condition the ATM is ready to receive a card from anothercustomer and to conduct additional transactions.

While conventional ATM operation is highly efficient for conductingtransactions, it provides only a limited range of marketing capabilitiesto the ATM operator. While the operator may present some customizedmaterial in their screens promoting services provided by theinstitution, such information win not be of interest to many users. Inaddition, when institutions provide promotional messages, they oftenprovide information that is only of value to customers of the particularinstitution. ATM users who are not generally customers of theinstitution win often have no interest in the promotional messagespresented.

Some prior art systems have developed the capability of conducting ananalysis of customer information at the host computer. The host computereither itself or through other connected computers may determine aparticular marketing message that might be appropriate to present to theparticular customer. The response message generated by the host mayinclude data representative of a particular message to present.Alternatively, the ATM may include a CD ROM or other data storage devicewhich has marketing presentations thereon. The response message from thehost may include an instruction to play one of these marketingpresentations for the customer. The ATM then operates in accordance withthe response message to provide the message to the customer.

While this approach provides more marketing options for operators ofATMs, such systems have drawbacks. One of these drawbacks is that it canslow transaction times for ATM operators by requiring the host to notonly do the necessary financial transaction processing, but also thenecessary processing to determine the appropriate marketing message.This additional processing time combined with the promotional messagepresentation time can slow down a user's operation of an ATM and annoyboth the user and others waiting to use the machine.

A further drawback associated with such prior marketing systems is thatthe ATM programming and financial transaction flow must be significantlymodified to accommodate the display of marketing presentations. Inaddition, the ATM must be modified to accommodate additional devicessuch as a video disc player or other appropriate storage medium for thepresentations. A further drawback is that such systems do not have thecapability of receiving responsive inputs from the customer concerningthe presentation. This inability to obtain immediate feedback throughthe ATM terminal as well as the inability for a user to immediatelyaccept a marketing offer, usually results in the user not following upon the offer even if there is some interest.

A further drawback associated with some existing ATM marketing systemsis that users win generally receive the same promotion every time theyuse the ATM. As a result, after the first presentation the user wingenerally ignore further follow-up presentations and win consider theirpresentation an inconvenience. A further drawback of some existingsystems is that the data which specifies the marketing information mustcome from the host computer that can authorize the transaction. Manytimes this is not a host computer that is controlled by the operator ofthe machine. If the host computer relies on presentations stored at theATM machine to give the appropriate promotional message, and the ATMdoes not include this capability, no promotional message may be sent. Afurther complication would be if the ATM has the capability but thepresentation files stored do not correspond with those that the hostexpects. This could result in a presentation of a totally inappropriatemessage to the user. A further drawback of such existing approaches isthat the owner of the ATM cannot specifically address messages to thoseusers who are not currently customers of the owning institution. This isbecause the entity owning the ATM cannot authorize the transactionunless the customer is one who already has their account with theinstitution owning the ATM. Some systems may not enable the ATM owningentity to selectively provide presentations to users who are not itscustomers for other purposes.

ATMs are also now increasingly owned or leased by the operators offacilities in which they are installed. Alternatively the owner of thefacility may rent space to an entity that provides the ATM. Thesefacilities may include for example fast food restaurants, grocerystores, gas stations, bars, casinos or other facilities. Such ATMspresent opportunities for marketing of products provided by their owneror an associated franchise of which their owner is a participant. SuchATMs may be used to promote products of the facility. for addition,operators of facilities where such ATMs are installed may not object toother products being promoted through their ATMs. This is particularlytrue if such other products would help to generate revenue from theadvertiser. However, they would not want their competitor's productspromoted on their ATM. However, in the past it appears there has been noeffective way to provide such marketing messages on a selective widescale basis.

Exemplary embodiments described herein provide unique improvements andcapabilities for marketing and software operation in connection withautomated banking machines and systems.

Referring again to the drawings and particularly to FIG. 2, there isshown therein schematically a system generally designated 72 whichinclude a first form of an exemplary ATM customer marketing system. Itshould be noted that this exemplary system includes a range ofcapabilities intended to demonstrate various aspects of exemplaryembodiments. Other systems which are encompassed by the presentinvention may not include all the features described herein. Embodimentsof the invention may also have other or additional features.

The exemplary system shown in FIG. 2 includes ATMs 74, 76, 78, 80, 82,84 and 86. These ATMs may be similar to ATM 12 previously discussed ormay be other types of ATMs or automated transaction machines. It shouldbe understood that this grouping of ATMs is exemplary. In the exampleshown, ATMs 74 and 76 are shown in communication with a network 88.Network 88 is an ATM or other financial transaction network whichcommunicates transaction messages between the ATMs and an ATM hostcomputer schematically indicated 90. Such communications may occurbetween ATMs 74, 76, and host 90 in a manner similar to thecommunications between ATM 12 and host 14 previously described.

ATMs 78 and 80 communicate through a network 92 with a host 94. ATMs 78and 80 may communicate, for example, to a different host or ATMprocessor than ATM 74 and 76. As schematically represented, a networkinterconnection 96 may enable hosts 90 and 94 to communicate. Thisinterconnection may allow a customer whose transactions are processed athost 94 to use ATM 74.

ATMs 82 and 84 are connected through a network 98 with a transactionhost 100. Transaction host 100 is representative of a host computerwhich is not interconnected to other transaction processing hosts. Thismay be, for example, a closed system in which ATM users are only enabledto use the machines which are operated by the particular institutionwith which they have accounts. Alternatively, host 100 may berepresentative of a credit card processing system. ATMs connected tosuch systems may only be enabled to dispense cash and have the amountdispensed charged to the credit card along with a transaction processingfee. This is in contrast to debit card systems which often enable a userto dispense money directly from their checking or savings account. Ofcourse, in some cases debit card accepting systems may also enable theuser to take a cash advance on a credit card.

The ATM 86 is schematically representative of an open systems type ATMwhich may be of the type shown in published International ApplicationPCT/US97/21422 filed Nov. 25, 1997, and published as WO98/24041, U.S.Pat. No. 7,597,249 and/or U.S. Pat. No. 7,533,806 each of which is ownedby the Assignee of the present invention and each of which isincorporated by reference as if fully rewritten herein. ATM 86 is shownconnected through a TCP/IP connection 102 to a transaction host orserver 104. Transaction server 104 is capable of operating the ATM 86through a TCP/IP connection. In addition, server 104 may be connectableto a network 106 to other servers in the network. Network 106 may be alocal area network, a wide area network or even the Internet. Network106 may provide connections to other servers which are capable ofverifying the identity of the user operating ATM 86 as well as toauthorize transactions. Any of the host computers represented mayoperate to process transactions in a manner described in U.S. Pat. No.6,039,245, which is owned by the Assignee of the present invention andwhich is incorporated by reference as if fully rewritten herein. Itshould be understood that these ATM transaction processingconfigurations are exemplary and in other systems other configurationsmay be used.

As will be appreciated from the foregoing discussion, each of the ATMscommunicates transaction messages with a respective transaction host andnetwork. These transaction messages include the messages necessary toauthorize financial transactions. However, in the exemplary system 72,each of the ATMs also is connected to a TCP/IP network 108. The TCP/IPnetwork has connected thereto a computer that is separate from the hostcomputer which is used to authorize transactions. This computer is amarket message server schematically indicated 110. The market messageserver is in operative connection with a database 112. Database 112 inthis exemplary system includes data related to ATMs, promotionalmaterials, campaigns, customers and other information necessary ordesirable to selectively make marketing presentations to users at theATMs. It should be understood that while the exemplary network 108communicates messages in TCP/IP, in other embodiments othercommunications methods may be used.

The market message server may also be connected to a market systemschematically indicated 114. The market system may include one or moreconnected computers and databases such as a data warehouse which is usedfor holding information concerning users of the system. System 114 mayin addition or alternatively be a system that can be accessed forpurposes of importing marketing presentation materials. Market system114 may also or alternatively be a connected system for providingoutputs which may be used to follow up on customer responses or torespond to customer requests. System 114 may also include capabilitiesfor analyzing and modifying promotional messages and marketingcampaigns. Various different or additional features may also be employedin the various systems connected to the market message server 110 andmarket system 114. As schematically indicated, market system 114 may beconnected to the network 108 or may be connectable to one or more marketmessage servers through various other types of electronic connections.

Network 108 further has connected thereto an additional server 116.Server 116 may be used for carrying out various types of functions inthe system. One exemplary application which may be operated in server116 is an event management system as described in U.S. Pat. No.5,984,178, which is incorporated by reference as if fully rewrittenherein. The event management system is operative to receive messagesthat are indicative of conditions or status type information whichexists at ATMs and to notify appropriate persons to take responsive orcorrective action. In addition, the event management system may beoperative to provide follow up messages concerning conditions and toanalyze status conditions which occur. Of course, other types of serverswhich carry out other types of functions may be included in the network108.

FIG. 3 is a schematic view of the software architecture which resides ona computer in an exemplary ATM which is used in connection with anembodiment of the present invention. This exemplary architectureschematically indicated 118 includes an operating system schematicallyindicated 120. Operating system 120 may be any of a number of operatingsystems such as OS2® version 4 from IBM, Windows98®, Windows NT®,Windows CE® or Windows XP®, Windows Vista® or Windows 7™ from Microsoft,Linux, or other suitable operating systems that operate in one or morecomputers to carry out the functions described herein. As schematicallyrepresented in FIG. 3, the operating system is in operative connectionwith a system clock 122.

Software applications running in the ATM include a terminal controlsoftware application schematically indicated 124. The terminal controlsoftware application is operative to control transaction functiondevices used in the ATM. In some embodiments of the application may be adedicated application that runs on a particular type of ATM and in otherembodiments the application may be a cross-platform application that canbe operated on multiple brands of ATMs. These transaction functiondevices include the devices in the ATM that carry out transactionfunctions. These include in exemplary embodiments a card reader, inputkeys, function keys, sheet dispensers, printers, depositories, cashacceptors, check reading devices and other transaction relatedcomponents. The terminal control software application provides controlsignals and receives signals from the transaction function devicesthrough respective device interfaces schematically indicated 126, 128,130, 132 and 134. It should be understood that these devices and deviceinterfaces are exemplary and that other embodiments of the invention mayinclude other or additional devices and interfaces.

The exemplary embodiment of the software architecture 118 furtherincludes a communication subsystem 136. A communication subsystem isoperative to provide communication of messages from the ATM to otherconnected components. Such messages are preferably made by thecommunication subsystem in the protocols and message formats which arerequired by connected systems. In the embodiment shown, thecommunication subsystem is shown schematically with a connection 138which represents a connection to an ATM host. This host connection maybe a connection which provides, for example, a lease line connectioncommunicating Diebold 91X transaction messages of the type previouslydescribed in the suitable protocol which can be handled by the financialtransaction host. The connection is made through a suitable driver orother interface to the communication system which connects to the host.

The communication subsystem is also shown with a modem connection 140.This modem connection may be a continuous phone line type connection ora dial-up connection. The modem connection 140 may be controlled tocommunicate with other systems and components including components whichmay be connected to TCP/IP type networks and other types of networks.The communication subsystem 136 further includes an output 142, which inthe embodiment shown is representative of a TCP/IP connection. Such aconnection may be to TCP/IP network 108 or other networks. Theconnection may be made through a suitable network interface. It shouldbe understood that these connections are exemplary and that other typesof communications connections and configurations may be used inembodiments. In addition in some embodiments the ATM may connect to morethan one network through a single physical connection.

As shown in FIG. 3, the exemplary software architecture further includesan operatively connected database 144. Database 144 preferably resideslocally relative to the ATM and may include one or more data storagedevices or regions which provide data storage for instructions,configuration data and other data used in operation of the varioussoftware components which operate within the ATM. As win further bediscussed in detail, in an exemplary embodiment the data store alsoincludes marketing presentation materials schematically indicated 146.These marketing presentation materials may include for example MPEGfiles, coupon graphics, coupon configuration data, screen icons, localstates, local screens and activation script or other programming forcausing operation and presentation of such items in the computer of theATM.

In the exemplary software configuration shown in FIG. 3, a states andscreens application 148 is shown in connection with the communicationsubsystem 136. The states and screens application includes programswhich correlate graphical output screens and programmed states whichexist within the configuration of the machine. Such states may berepresentative of particular conditions or points in the execution oftransaction logic flows which have associated screen presentations. Astate generally corresponds to a set of one or more conditions in thesystem. In addition, the states and screens application may includeinstructions corresponding to states and screens logic downloaded orotherwise installed into memory in the machine which enables theexecution of steps and the presentation of screens associated withmarketing or other presentations which may be presented to users at theATM.

A further software agent shown in connection with the communicationsubsystem 136 is associated with presenting marketing presentationstargeted specifically to the current user of the ATM. The software agentis referred to as a 1:1 agent and is schematically indicated 150. Agent150 executes program steps which cause the ATM to send information whichidentifies the current user to an external system such as the marketmessage server. Agent 150 is also preferably operative in response tomessages it receives to execute steps which cause presentations to bemade and which cause user responses to presentations to be passed to themarket message server or other connected systems. Agent 150 is operativeto accomplish this activity without substantially affecting theoperation of the ATM with regard to financial transaction messages. Inone exemplary arrangement later discussed, the 1:1 agent is operative toreceive messages indicative of marketing messages to be presented to auser of the ATM through a separate communications path other than thatused for transaction messages, and at a time before a transactionresponse message is received from the transaction processing host.

A further software agent designated ESD agent 152 is in communicationwith the communication subsystem 136. The ESD agent as later describedin detail is operative to control the loading of market messages intothe data store associated with the computer that operates in the ATM. Inaddition, ESD agent 152 in this exemplary embodiment is operative tocontrol the presentation of marketing messages and other itemsassociated with campaigns presented at the ATM. The ESD agent 152 isfurther operative to provide information concerning marketing messagesand campaigns to a connected server such as the market message server sothat results can be analyzed.

A further agent in operative connection with the communication subsystem136 is a coupon application schematically indicated 154. Couponapplication 154 works in cooperation with other applications in a mannerhereinafter described to provide users of the machine with coupons andother promotional items associated with marketing messages andcampaigns.

The exemplary software architecture 118 further includes an events agentschematically indicated 156. Events agent 156 is operative to monitorthe generation of status messages of the solicited and unsolicited typesby the transaction function devices and other devices within the ATM.Events agent 156 is responsive to the generation of status messages andto transmit corresponding messages either by modem or othercommunications channel to a server operating an event management systemwhich takes action in response to these messages. The events agent 156avoids the need to send messages to the server operating the eventmanagement system through the financial transaction processing host.This facilitates delivery of messages to the particular entities thatare responsible for taking corrective action at the ATM which generatedthe status message.

The operation and architecture of an exemplary embodiment of the ATMcustomer marketing system is schematically represented in FIG. 5. An ATM158 includes a computer 160 which is in operative connection with a datastore 162. The data store includes instructions for operating the ATMand executing the associated financial transaction logic flow. The datastore also includes data usable to generate a plurality of marketingpresentations, for example, screens, graphics, icons, coupon layouts andother promotional items, which are schematically represented as marketpresentation materials 164. The market presentation materials may beoriginally loaded into the ATM from one or more external sourcesschematically indicated 166. The presentation material sources 166operate to cause the presentation materials selectively downloaded intothe data stores associated with the ATMs in accordance with presentationand distribution logic which is established through a system referred toby the Assignee of the present application as Campaign Office or Iq®ESD, later described in detail.

The loading of the presentation materials from the presentation materialsources in some embodiments is achieved through use of a message gatewayrouter (MGR) software component schematically indicated 168. The messagegateway router operates in a manner described in detail in theincorporated U.S. Pat. No. 6,039,245. The MGR converts the originalformats of the presentation materials to a format suitable for deliveryto the ESD agent 152 resident on the ATM. MGR 168 runs on a marketmessage server schematically indicated 170 in FIG. 5. The market messageserver 170 is connected to a network 172 to which the computer in ATM158 is connected. Network 172 may communicate using TCP/IP, HTTP orother suitable communications methods. The transfer and distribution ofthe presentation materials from the sources are accomplished selectivelyand in accordance with the configurations established by a systemoperator. The selective transfer and distribution is carried outresponsive to message processing programs (MPPs) 174, which run in themarket message server 170. Message processing programs 174 arepreferably operative to distribute market presentation materials at thetimes and in the manner desired by the operator of the system. Themessage processing programs may be further operative to providedownloading of states and screen data to enable the presentation of suchmaterials at the ATMs as well as to carry out other functions as laterdescribed.

As is represented in FIG. 5, the market server further has operativetherein additional message processing programs 176. Such messageprocessing programs are in operative communication with user dataschematically indicated 178. The user data in the described embodimentincludes information about users and market data which can be used toselectively present marketing information to them at ATMs. The user data178 in the exemplary embodiment may reside in a data store resident inthe market server 170 or may be exported to or imported from otherexternal servers and systems schematically indicated 180. In otherembodiments the user data may reside in a data store in the ATM or inother areas in the system.

In the exemplary embodiment described herein the user data 178preferably includes information associated with each user as well asinformation that is correlated with particular marketing campaigns. Thismay include, for example, market segment data which is indicative ofdemographic, financial or other characteristics that are associated withthe user for marketing purposes. The user data may also include in thisexemplary embodiment, data representative of a particular marketingcampaign with which the user has been associated, and the particularpoint in the sequence of presentations which make up the campaign wherethe particular user is at the present time. Of course, other informationmay also be included in the user information.

In the exemplary embodiment each user is associated with at least onemarket segment. The segment or segments associated with the user andstored in correlated relation with the user identifying data in thedatabase is indicative of attributes of the user which can be used todefine products such as goods or services that the user may beinterested in purchasing. The user data for each user may also includeother information including information which corresponds to marketingpresentations which are not to be made to the user. This may includepersonal information about the user, historical information about theuser's responses to prior promotions, requests by the user that they notreceive certain types of promotional information, contact data for theuser such as street address, e-mail address, home phone number or cellphone number, data which indicates that information about a user cannotbe shared, or other information that is useful in making marketingpresentations to a user. As previously discussed the information aboutthe user may also include information which indicates the nextpresentation to be made to the user when they operate an ATM connectedto the system. This may include for example information about amarketing campaign which is being made to the user. It may also includethe last presentation that the user has seen or a next presentation tobe made to a user when they next operate a machine connected to thesystem. For some presentations the data associated with the user mayinclude data representative of the presentations which have been made tothe user, have not been made to the user, or other information thatenables the computer to determine an appropriate presentation to make tothe user.

In the exemplary embodiment, data is stored in a data store associatedwith the marketing message server which corresponds to campaigns.Campaigns include one or more presentations that may be made to a userat an ATM. A campaign may include several presentations which are to bepresented to a user in a particular sequence or order with each visit ofthe user to an ATM connected to the system. As later discussedpresentations in an exemplary embodiment may include script data orother instructions, which enable presenting to the user severaldifferent displays, questions or prompts during a marketing sessionduring an ATM transaction. Such presentations may also enable a user toinput information. The input information may then be transmitted backfrom the ATM to the marketing message server to enable the products thatthe user has ordered or expressed an interest in receiving, to bedelivered or further marketed to the user. In the exemplary embodimentusers are enabled to respond with responsive inputs to presentationswhich include questions or prompts. These responsive inputs may includeresponses to yes/no queries. They may also include for example,numerical inputs such as phone numbers or amounts. Such information isfurther usable in delivering or marketing products to the user or incontacting a user to obtain acceptance of an offer.

In some embodiments the system may be operative to integrate with onlinebanking systems or mobile transaction activities. For example in someembodiments a user may be presented with an option to receive receiptsfor transactions conducted at the ATM via e-mail. This may include forexample providing messages to which a user may respond by inputting ane-mail address. Alternatively the user may be presented with options toreceive notices through their mobile phone of transactions conducted ontheir account. If the user wishes to accept such offers they can providean input indicating an acceptance as well as an input of their mobilephone number. Alternatively a user may indicate that they are interestedin a particular offer being made through the ATM and may provide theirmobile phone number in response such that they can accept an offerthrough a communication to their mobile phone. This might be done by amessage from a human service provider or alternatively may be generatedthrough an operatively connected system.

In still other embodiments a user may be prompted to indicate whetherthey wish to require inputs through their mobile phone as a furtherauthorization for transactions. This may include for example the userproviding their mobile phone number in response to a prompt presented bythe ATM. The prompt would indicate that before further transactions wereauthorized, the system would automatically contact the user's phone toreceive an authorization. This would be in addition to the ATM verifyingthe predetermined relationship between the card and PIN data provided bya user in some embodiments the user having accepted the secondaryauthorization, could provide the inputs that would need to be receivedthrough their mobile phone in order to authorize a transaction by inputsthrough the keypad or other input device of the ATM. Alternatively thesystem could be operational to dial the user's mobile phone during setupto receive from the user through the mobile phone, the selected inputthat thereafter would be required to authorize a transaction. This couldinclude for example certain key inputs. Alternatively the inputs couldinclude certain spoken passwords, voice prints or other identifiers thatcould be input by the user through the user's mobile phone. This may bedone using the principles described in U.S. patent application Ser. No.12/584,491 filed Sep. 4, 2009 the disclosure of which is incorporatedherein by reference in its entirety. It should be understood that theseapproaches are exemplary and other embodiments may employ different orother approaches.

In the exemplary embodiment, the operator of the system is enabled todevelop campaigns for presentation to users. These campaigns may includefor example, presentations to be made generally to users of the machinesduring various operations in the ATM transaction sequence.Alternatively, such campaigns may include a targeted sequence ofpresentations to which a customer may respond. For example users forwhom information is not stored in the data store may receivepresentations related to certain campaigns while users for whominformation is stored may receive presentations in campaigns directedspecifically to them. Such campaigns are schematically indicated 182 inFIG. 6. The exemplary embodiment is operative to provide records relatedto frequency of presentation and responses to marketing campaigns whichare schematically indicated 184.

As schematically represented in FIG. 7, the exemplary embodiment isenabled to distribute into the data stores of ATMs, presentationmaterials which can be presented and responded to totally independent ofmessages associated with financial transactions which are generated andreceived by the ATM. The system of the exemplary embodiment enablespresenting marketing messages generally in the course of transactions atselected machines in accordance with selected time and date parameters.The exemplary embodiment also enables providing targeted marketingmessages to particular users of ATMs. This includes, for example, asequence of messages included in a campaign directed at users in aparticular market segment.

FIG. 8 indicates schematically an example of a campaign targeted to aparticular user or a user in a given market segment. The campaignincludes a series or sequence of presentation messages. In the exemplaryembodiment, the campaign may involve several presentations which includemessages intended to familiarize a user with the product or to stimulateinterest. The user receives the first presentation during a first ATMtransaction schematically indicated 186 in FIG. 8. Later when a userconducts a second transaction at the same or different ATM connected tothe system, they win receive a second presentation in the campaignsequence. This is schematically indicated by a second transaction 188 inFIG. 8. Additional presentations in the sequence may be presented in athird ATM transaction 190 and in a fourth ATM transaction 192. Thepresentations may be made randomly but are preferably presented in aparticular predetermined order. Such presentations may include a requestfor the customer to make a decision concerning a proposal or to provideinformation in response to a marketing message, which a user does byproviding responsive inputs to the ATM. Campaigns may involve any numberof such presentations in a sequence as is reasonable under thecircumstances, and which are designed to spur consumer interest. Inaddition, inputs by users in response to campaign presentations,including inputs which indicate a lack of interest therein, may be usedby the logic of the market message system to select future campaigns tobe presented to users of the system or to modify existing campaigns.Customer responses to inquiries such as decision and input messages mayalso be exported by the system to other systems or personnel who canfollow up on decisions made by the customer in response to the marketingpresentations.

FIGS. 9, 10 and 11 provide exemplary campaigns targeted to users. FIG. 9depicts an exemplary campaign designated 194 designed to interest a userin opening a checking account with a bank operating an ATM. Thiscampaign is targeted to a user who is required to pay transaction feesbecause they do not qualify for free ATM usage. This may be because, forexample, they are not a customer of the particular bank who owns theATM, or they do not have the type of account to qualify for free ATMusage. The campaign at 194 presents to the user different presentationswhich include screen messages during the first two (2) visits to theATM, which are designed to get the user thinking about the issue. Thepresentation on the third visit causes a screen to be shown which asksthe user if they would like more information. In the operation of thisexemplary embodiment as later explained, the user is enabled to provideresponse messages and inputs. If the user provides a positive response,the logic associated with the presentation operates to captureinformation about how to contact the user. If the user declines, theyare provided with a coupon which may include a reminder that the usermay exercise the offer at a later date. Alternatively or in addition,the coupon may be a coupon or other premium to reward the customer forparticipating in the promotional campaign. In either case the inputsfrom the customer and other information about the marketingpresentations are returned to the market message server in a mannerlater explained so that further appropriate action may take place.

FIG. 10 details an exemplary campaign designated 196 which is a sequenceof presentations which cause the ATM to output messages intended tointerest a customer in acquiring checking overdraft protection on theiraccount. Again, the initial message is to stimulate interest. During thesecond visit the customer is encouraged to make a decision. The decisioninformation is followed by further appropriate messages, the responsesto which are returned to the marketing message server. Follow-upmessages are provided to the customer consistent with their decisionduring the second visit, on a subsequent ATM visit.

FIG. 11 shows an exemplary campaign 198. Campaign 198 consists of asequence of messages presented to a user of an ATM on successive visits.This campaign encourages a user to exercise the option to skip a paymenton a credit card after the holiday season. Again, as is the case withthe prior exemplary sequences, the user is given messages to interestthem in the product. Decisions and/or other inputs are made onsubsequent visits and the customer's decision is followed up in anappropriate manner as a result of activity carried out by the marketmessage server. Of course, campaigns 94, 96, 98 are exemplary and manyother campaigns which may or may not involve user responses may bepresented in various embodiments.

As can be appreciated from FIG. 5, in the exemplary embodiment targetedmarket messages are provided to selected users of the system. This isaccomplished through use of a software agent, such as agent 150,operating in the ATM. The agent operates to deliver customer identifyinginformation to the market message server 170 as soon as possible in thecourse of the ATM transaction. In the exemplary embodiment thisidentifying information may include the user's PAN which is read fromthe card of the user by the ATM early in the financial transactionsequence. Of course in other embodiments other identifying inputs to themachine may be used to identify the user. This may include biometricdata or other data that can be provided by the user or an itemassociated therewith. The agent 150 senses signals indicative of thisidentifying information being acquired and causes a marketing requestmessage which includes data corresponding to the PAN to be output in amessage to the network 172. In the exemplary embodiment the marketingrequest message includes a portion in an ISO 8583 message format.Further in some embodiments the data which is included in the marketingrequest message may include data which identifies the human languagepreferred by the particular customer. This may include data that is readfrom a user card. Alternatively or in addition the language data may bederived from an input by the user to the ATM through which a user hasselected that the ATM operate to provide outputs in a particularlanguage. Combining the language data with other data that istransmitted from the ATM which identifies the user enables providingoutputs in the user's preferred language. Of course in other embodimentsother approaches may be used.

The market message server receives this message which includes thecustomer identifying PAN. The message is transformed into a suitableinternal format message by the MGR 168. The message sent from the ATMwhich includes the customer identifying information includes indiciaindicating the type of message that it is, and based on this data theMGR routes the message to an MPP 176 that is capable of handling themessage. In this case the MPP operates to look up information in thedata store concerning the corresponding user and the next presentationin the campaign sequence that they are to receive. As previouslydiscussed, the next presentation may be a presentation which causes theATM to present a single screen or message to which no response isrequired. It may alternatively include a series of instructions whichcause the ATM to output messages which request inputs from the customer.

In response to its activity (or activities in connection with othercomponents and systems), the MPP outputs a marketing response messagewhich includes data representative of the presentation appropriate forthe customer in this situation. The selected presentation may also bedetermined based on the language data associated with the particular ATMuser. In the exemplary embodiment the marketing response message is alsoan ISO 8583 format portion. The MPP also preferably notes the fact ofthe user's activity in a data store and transfers a response messageback through the MGR to the agent operating in the ATM. The dataindicative that the particular user is a speaker of a given language mayalso be noted in the data store for purposes of future marketingactivity associated with that particular user. The agent 150 thenoperates responsive to the instructions in the presentation data todisplay the messages at the appropriate time in the transaction sequencein accordance with its programming and/or the configuration local statesand screens application 148. In the exemplary embodiment shown in FIG.5, the marketing presentation is displayed after entry by the customerof their PIN and before the financial transaction selection screen. Ofcourse, in other embodiments, the messages may be displayed at othertimes in the transaction sequence in accordance with the configurationof the agent and/or the local states and screens application.

FIG. 12 shows the software architecture associated with an exemplarymarket message server 170 which distributes marketing presentationmaterial 164 to the ATMs. As previously discussed, source files such asMPEG files, graphics, icons and other items are passed from source files166 into local data stores at selected ATMs such as ATM 158 where suchitems may reside. The distribution and configuration of such items isachieved by the operator of the system who determines on which ATMs suchitems are to be loaded. This is accomplished as later explained bydelivering such items to particular ATMs or groups of ATMs as classifiedby the system.

A system user also develops campaigns which include marketingpresentations to be made at the various ATMs. Such campaigns may includerelated types of visual or audio presentations, the dispensing ofcoupons or other promotions to be made at particular ATMs. The campaignsgenerally include activation logic for the presentation of a number ofdifferent items of presentation material. The setup of the system mayalso include the selective loading of states and screens into terminalsto accommodate the presentation of the marketing content. The ESD agentmay also provide for accumulation and reporting of data on marketingpresentations. Such data may include responses received to marketingcampaigns such as the number and types of coupons which users select tohave printed. Data accumulated by the ESD agent may also include thenumber of times particular presentations were made.

The ESD agent information may be returned to the market message server.Such data messages may be converted by MGR 168 or other messageconverters, and processed by one or more MPPs such as MPP 200 which isconfigured for processing and analyzing such data. It should also beunderstood that the exemplary system may include a timer program 202.Timer program may be operative in the manner of the incorporateddisclosure to assure that messages transferred between MPPs or betweenMPPs and external devices are received in a timely fashion. The timermay further operate to cause the distribution of presentation materialsand campaigns at selected times as well as to retrieve data from the ESDagent at selected times or intervals.

It should further be understood that as represented in FIG. 12, each ofthe components of this system are connected to the TCP/IP network 132through associated listener and sender components. This facilitatesoperation of the components in a generally asynchronous manner as wellas enables distribution of system components on one or more connectedservers. As also represented in FIG. 12, the ESD agent component maycommunicate directly with the TCP/IP network or alternatively may beconnected through an intermediate network. The ESD agent communicatesthrough a driver 204 or other suitable communications device. It shouldalso be understood that embodiments may include the capabilities fordistributing presentation materials and campaigns to ATMs, and forreceiving data from the ATMs, by dial-up connections such as throughwired or wireless modems or other intermittent connections. This may beparticularly appropriate where campaigns are run on the ATM that are nottargeted to a particular user of the ATM.

FIG. 4 shows schematically components of the exemplary ESD agent 152.The ESD agent 152 includes a data transfer client component 206. Thedata transfer client component is used for transferring data between thecommunications subsystem 136 and the ESD agent. Data transmitted throughthe data transfer client includes the distribution of presentationmaterials and/or states and screen logic appropriate for thepresentation of campaigns which are to be stored on the ATM in memory.The data transfer client is also operative to sense the inputs which areoperative to cause it to execute its instructions included in the ESDagent state logic 208. As previously discussed, the occurrence ofvarious activities or inputs at the ATM are operative to cause themarketing presentations to be output. The state logic 208 receives theinformation through the data transfer client which causes the executionof these instructions. In addition, the data transfer client isoperative to return accumulated report information concerning use of thesystem to the market message server.

An “in box” component 210 is operative to hold presentation materialsand/or campaign logic. The in box 210 is operative to hold these itemsuntil the designated time for making the particular presentationmaterials available on the ATM. Likewise, the activation logicassociated with presenting the campaigns is also held in the in boxuntil an appropriate time for execution by the state logic. As win beappreciated, the state logic includes appropriate timing functionsschematically indicated 212 which cause the actions to be carried out inaccordance with the programmed instructions delivered to the ESD agentby the market message server.

As shown in FIG. 13, the operation of the market message server 170 inconnection with the 1:1 agent 150 is operative to cause a specificmessage targeted to the particular user to be presented at the ATM, andin appropriate circumstances to return information to the server. Inthis example the 1:1 agent senses the user's PAN data through thecommunication subsystem 136 and operates in accordance with its stateflow logic to deliver a marketing request message including datarepresentative of the PAN which identifies the user, to the TCP/IPnetwork 172. The MGR 168 or other suitable MGRs operate to convert themessage format to one that can be handled internally by the system androutes the converted message based on its message type to theappropriate message processing program, which in this case is MPP 176.The MPP 176 or other connected MPPs are operative to determineresponsive to the customer's PAN data the next presentation to bepresented to the customer at the ATM and the particular relationship orlogic script between the data which comprises the presentation.

A marketing response message including data representative of thepresentation to be made at the ATM and which include logic whichconnects the components of the message, are downloaded as a message orscript to the agent in the appropriate message format as determined bythe MGR 168. The agent 150 executes the state logic included in themessages to cause the presentation to be made to the user. The statelogic included in the agent 150 also selectively executes the deliveryof the components of the presentation based on inputs from the user andcaptures the user's responses. Alternatively, if the user does notrespond, the state logic in the agent 150 provides a time-out whichreturns the ATM to its usual financial transaction flow.

The state logic of the agent 150 is operative to further output amessage responsive to inputs from the user which were requested by thelogic script delivered to the agent for the customer. This informationis included in an acknowledgment message that is returned by the agentthrough the MGR to an appropriate MPP, for example, MPP 214. MPP 214 mayprocess this information and utilize it in accordance with itsconfiguration. If, for example, a customer has indicated that they wishto accept a particular offer such as, for example, to open a newchecking account, the MPP 214 or other connected MPP may be operative toexempt data responsive of this information to another system. This mayinclude delivering the data to an appropriate workstation from which aservice provider may process the customer's order or contact thecustomer. Alternatively information provided by the customer may bedelivered to a data warehouse or other system where it is used to updateinformation about the user as well as to conduct other analyses. Theresponsive inputs provided by the customer are also used to updateinformation stored relative to the user in the data store associatedwith the marketing server. Such information may include for example thenext presentation to be made to the customer in the campaign. It mayalso include for example the responses that the user has given inresponse to questions that have been presented to them. Such informationmay be used for example to discontinue the current campaign to thecustomer, to start another campaign or to select campaigns to bepresented to the customer in the future.

In the exemplary embodiment, the marketing request message from the ATMto the marketing server, the marketing response message from themarketing server to the ATM and the marketing acknowledgment messagefrom the ATM to the marketing server are each in the ISO 8583 messageformat. The request message and the response message are each a 300 typemessage. The acknowledgment message is a type 310 message. Of coursethese messages are exemplary and in other embodiments other messageformats may be used.

In an exemplary embodiment the marketing request message includes datarepresentative of the message length, the message type and the customeridentifying data which in this case is data included in the customer'sPAN from the card presented by the customer. This data allows the logiccarried out by the marketing server to determine if the customer is onefor whom information is stored in the data store. If the customer is notone for whom the system is capable of providing targeted marketingspecifically to the individual, the marketing server may identify adefault presentation to be made to the user. The default presentationmay be common to all users for whom no data is stored in the database.Alternatively the default presentation may be determined based oncharacteristics associated with the user or the transaction such as theinstitution with which the user's card is associated. Alternatively thepresentation may be based on the location of the ATM being operated bythe customer, the time of year, the day of the week or the time of daythat the user is operating the ATM.

In exemplary embodiments the data store associated with the marketingmessage server also has stored in connection therewith datarepresentative of attributes of the ATMs. These attributes may includefor example information about the type and location of the ATM. Suchinformation may also include for example data representative ofpresentation materials that have been stored in the data storeassociated with the computer operating in the ATM. This informationenables the system to determine the capabilities of the particular ATMincluding its capability to output presentations. It also enables thesystem to determine the types of messages to present so that they can bedisplayed to the customer and/or whether the customer can provide aresponsive input to the messages presented based on the input and outputdevices in the ATM.

In the exemplary system the marketing message server is operative insituations where the user is one for whom data is available in the datastore, to determine the presentation to be presented to the user. Thismay be done in the exemplary embodiment by reviewing the customer'smarket segment, determining the appropriate campaign and thendetermining the particular presentation in the campaign that should bemade. Alternatively rather than resolving this information at the timethe marketing request message is received, exemplary systems may havepreviously determined the presentation that the customer is to receivethe next time appear at an ATM. The computer may operate to store datarepresentative of the presentation in connection with datarepresentative of the customer. This avoids any delay associated withresolving this information while a transaction is ongoing.

The marketing message server is operative to configure a marketingresponse message to the ATM which includes data representative of thepresentation to be made to the user. In an exemplary form the marketingresponse message includes the message length and a message typeindicator which indicates the type of message being sent. The marketingresponse message also includes data representative of the customer nameand other information. This information may be inserted into screenspresented to the customer in response to the instructions included inthe marketing response message.

For example in some embodiments the presentations which can beselectively presented at the ATM may be produced based on markuplanguage documents or other templates into which specific data may beinserted. Thus for example information such as a user's name, loanrates, interest rates on various types of accounts or other items ofinformation that can be included in a marketing response message and maybe used to populate fields within a selected template so as to produce acustomized output from the ATM for a particular user. For example if aparticular user is considered an excellent credit risk, the marketingresponse message may include an indication that the customer is toreceive a presentation offering an automobile loan that is generatedbased on a markup language document that is stored in a data store ofthe ATM. Further the marketing response message may in addition to dataidentifying the markup language document(s) which is to be used for thepresentation output to the customer, include data corresponding to theparticular rate that is going to be offered to this customer. This ratemay be substantially lower than that offered to another customeroperating the ATM at a different time and whose credit is not as good.Further if the user provides inputs in response to the presentationwhich indicate acceptance of the particular promotion, the system mayoperate to record that the user has accepted a loan at the particularrate. Further correspondence with the user may be conducted by phone,electronically or in person to finalize the loan documentation at alater time. Such features may be useful in times when interest rates arechanging quickly and/or in circumstances where different customers areoffered substantially different rates, amounts or other parameters thatcorrespond to values that can be populated in the particular template.Of course this approach is exemplary and in other embodiments otherapproaches may be used.

In the exemplary embodiment the marketing response message also includesparticular instructions and data which cause outputs to be presented tothe customer. The 1:1 agent operating on a machine executes theseinstructions and causes the corresponding outputs to be made to the userthrough one or more output devices such as the display on the ATM. Inthe exemplary embodiment the presentation includes script dataassociated with display steps, question steps and prompt steps. Ofcourse these steps are exemplary and in other embodiments other ordifferent steps may be used. It should be understood that presentationswhich correspond to the presentation data in a marketing responsemessage may include one or several of the display, question and prompttype steps.

An exemplary display type step instruction operates to cause the agentto provide a display or enable printing of a coupon for the customer.The display type step includes data corresponding to a screen number forwhich corresponding data is stored in the local data store at the ATM.This screen number can be used by the computer operating in the ATM toproduce a graphical output on the display. This graphical output mayinclude an advertisement or other promotional message. The exemplarydisplay step instructions also include data representative of a couponnumber which may be printed for the customer in response to execution ofthe display step. In the exemplary embodiment when no coupon is to bepresented a null value “00” is included so as to avoid the printing ofany coupons. The display step instructions also include a time-out valuewhich is used by the agent to determine how long to display the screenidentified indicated in the display step.

The question step of the exemplary embodiment includes instructionswhich cause the presentation of outputs which include questions to auser. The question step may also include instructions to activatecertain keys through which a user may provide responsive inputs. Aquestion step may also include follow on instructions which aredependent on the responsive inputs provided by the user. In theexemplary system the question step includes a first screen number and afirst coupon number similar to those described in connection with adisplay step. However in the question step the screen number wingenerally present a question requiring a response from the user. Thesequestions may include a yes/no query or other query type. The questionstep also includes a time-out value associated with the first screenwhich causes the logic flow to move on if the customer does not respond.The question step further includes a key activation listing. Thiscorresponds to function keys or other keys or input devices on the ATMthat are rendered operative in response to receipt of the instructions.Rendering these keys operative enables the agent to receive theresponses input by the customer. The key activation listing may alsoinclude keys that allow the user to input a cancel input as well asinstructions to provide a time-out after which the designated keys areno longer enabled.

The exemplary question step also includes in the presentation data, datarepresentative of screens to be presented depending on the type ofresponsive input provided by the customer to an output screen. Inaddition the question steps may provide for alternative coupons to beprovided depending on responsive inputs provided by the user.

The third type of step included in presentation data of the exemplaryembodiment is a prompt step. The prompt step is similar to a questionstep except that the user is requested to input data which may be morecomplex than responding to a yes/no query. For example a prompt step maycause output of a screen to ask a customer to input a numerical value.The numerical value may be an amount of a loan that they might beinterested in or a phone number where they can be reached by a serviceprovider to receive further information about an offer. The inputs mayalso prompt the user to provide an e-mail address for acceptance ofelectronic receipts for transactions or notifications. Alternatively theinputs may be related to providing a further authorization fortransactions via a cell phone or other portable device. The prompt stepin the exemplary embodiment includes instructions such as datarepresentative of a screen number and a coupon number similar to thedisplay step. The time-out value is also provided as well as a keyactivation list to allow a customer to input data through selected keys.A cancel key is also enabled and a time-out instruction is includedwhich operates to terminate the input capability if the customer doesnot respond quickly enough. The prompt step may also include datarepresentative of one or more screens to display in response to inputsor selections made. In addition the prompt step may also includealternative coupon selection values to be provided to a user.

It should be understood that the exemplary step types described provideinstructions to be used by the agent in operating the input and outputdevices of the ATM during a marketing session. The instructions includedin the presentation data of the marketing response message enable themarketing session to be carried out concurrently and within thefinancial transaction the customer is carrying out at the ATM. Multipleinstruction steps may be included in a presentation depending on thetype of messages to be presented and the needs of the system operator.Generally the presentations made are of a relatively short duration tomaintain rapid transaction speeds at the ATM. It should be understoodthat the display, question and prompt steps described are exemplary andother embodiments may include different types of steps, instructions ordata.

After the presentation is made to the customer at the ATM the 1:1 agentoperates to cause the marketing acknowledgment message to be sent fromthe ATM to the marketing server. In the exemplary embodiment themarketing acknowledgment message includes data representative of themessage length and the message type. The marketing acknowledgmentmessage also includes customer identifying data such as the customer PANor other data which is usable within the system to identify theparticular user. If the customer has been presented with a question orprompt step the marketing acknowledgment message may also include theresponsive data input by the customer. This includes for example the keyselections made by the customer in response to a question or datarepresentative that the customer allowed the presentation to time-out.The responsive data may also include data representative of informationthat was entered by the customer. This may include for example theamount or phone number data which can be used in delivering furthermarketing or products to the customer.

In the exemplary embodiment the marketing server operates in response toreceipt of the marketing acknowledgment message to update theinformation stored in its associated data store. This may include forexample updating the information associated with the user to indicatethe next presentation to be made to the user. Alternatively themarketing server may analyze the customer's responses and determinethrough comparison to programmed parameters that the current campaignbeing displayed to the customer should be discontinued and that adifferent campaign or no campaign at all should be presented. Inaddition the marketing server may also operate to forward dataconcerning the customer's responses to an appropriate work station orother system which may use the information that the customer has inputfor purposes of delivering products or marketing to the customer.

A useful aspect of the exemplary system described is that it has thecapability of translating messages between a wide variety of messageformats in accordance with configuration data stored in its associateddatabase. As a result the system may generate a message to a terminal216 which can take the necessary steps to have the user's checkingaccount opened for example. Terminal 216 may be connected throughanother external network 218 or through a dial-up or other connection.Messages suitable for communicating with the terminal 216 may beproduced by transforming internal messages to a suitable format forterminal 216 through an MGR 220, which delivers the messages through asuitable driver 222.

One or more timing components 224 may be operative in the network toassure the delivery and receipt of appropriate responses to messagesoutput by the system. This may include, for example, responses todownloaded presentation data which include logic script for a particularuser at a terminal to which responsive data is expected. The timingcomponents may be used to assure the effective communication of messagesbetween market message server 170 and other connected data warehouse anddata management systems or other system components.

As win be appreciated, the ability of the exemplary system to distributepresentation materials in numerous formats to transaction terminalswhich may be of different types is useful in enabling operation of themarketing system across an installed base of different terminal types.In addition, the ability to activate market presentations in terminalsthat communicate through different formats as well as to export andimport data from other connected systems which may utilize differentformats and message types, presents opportunities for developing andpresenting numerous varieties of marketing presentations.

FIGS. 14 through 31 show an exemplary transaction conducted at an ATMand the logic flow associated therewith. In this exemplary transaction,both the 1:1 agent and the ESD agent are operative to cause marketingpresentations to be made. It should be understood that in someembodiments the functions carried out by either agent may be affectedabsent the activities of the other. In other embodiments the functionsmay be combined in a single agent, object or process. Variations of thefeatures and functions described herein may be utilized in numeroustypes of systems which include transaction terminals by employing theprinciples described.

As shown in FIG. 14, a screen 226 is output by the terminal. Screen 226is in the nature of an idle screen which is presented by the ATM when itis waiting to begin a transaction. Of course, machines may also operatein an idle condition to output presentations based on the availablepresentation materials in an attract mode. This may include, forexample, periodically displaying a screen indicating to the customer howto begin a transaction while playing an MPEG file or displaying screensor providing other outputs that win tend to draw a user's attention tothe ATM screen.

In response to the screen 226 a user inserts their card, and the cardreader in the ATM reads the user's PAN or other data from the magneticstripe or other indicia on the card. In response to sensing the PANinput on the communication subsystem 136, the 1:1 agent is operative inaccordance with its state logic to send a marketing request messageincluding the data corresponding to PAN to the market message server170.

As indicated by the logic steps shown adjacent to screen 226, the ESDagent may also be operative in response to the input of the card. Forexample, the ESD agent may be configured in its state logic to look forcustomers of banks other than the bank owning the ATM, and to providespecial messages to them in order to encourage them to switch theirbusiness to the bank operating the ATM. This may be based on the BIN orother data read from the card. In some embodiments the agent may beoperative to operate in accordance with selective programming ordownloaded instructions to present selected presentations in ahierarchy. This hierarchy may include for example operating to provide atargeted message through operation like that described in connectionwith the agent that enables providing a targeted message to theparticular user. Thereafter if no responsive message for the particularuser is received at least within a desired time period, the next messagecould be selected based on the user's bank identification data (BIN)read from the card. Thereafter if no particular message is associatedwith the BIN of the customer the hierarchy may cause the ATM to presenta message that is specific to the ATM location or other ATM parameters.Finally if no particular marketing presentation has been established forthe ATM or its location, a default may be presented. In some embodimentsthis hierarchy may be changed on a timed basis as set by the operator ofthe system. Alternatively the hierarchy for the presentations may changebased on each transaction or after a given number of transactions orother parameters. Of course, this logic in the ESD agent is exemplary ofhow the ESD agent may operate to do targeted marketing to users of theATM.

The exemplary ATM terminal configuration in its normal operationresponds to a card read event by presenting a subsequent screen. In thisexemplary embodiment the next screen is a screen 228 shown in FIG. 15which prompts a user to input their PIN number and to press a particularfunction key when done. As indicated by the logic steps next to screen228, during this time the 1:1 agent win generally have received amarketing response message from the market message server includinglogic script which indicates which screen presentation(s) is(are) to bemade and connective logic is to be employed. In this exemplaryembodiment the 1:1 agent is configured to make these presentations uponcompletion of the PIN input operation. As a result, a customer'stouching of the key indicating completion of the PIN entry event issensed by the agent.

The next screen that is normally seen in the course of the ATMtransaction is indicated 230 and shown in FIG. 16. However, in thisexemplary embodiment the 1:1 agent has operated in accordance with itsstate logic to begin controlling operation of the machine in response tothe PIN input. As a result the user is not presented with screen 230 atthis time but instead is presented with a different screen such asscreen 232 shown in FIG. 17.

Achieving the modification of the screen flows normally carried out bythe ATM without significant modification of the financial transactionlogic may be accomplished in various ways. For example, the 1:1 agentmay be operative to open a window overlying transaction screen 230 whichcauses the screen that the agent is causing to present to cover thetransaction selection screen 230. The transaction selection screen maycontinue to run in the background. Alternatively, a modified state andscreen flow may be included in the state/screen application 148. Thismodified state and screen logic flow may provide for the execution ofsteps designated by the 1:1 agent before presentation of the transactionselection screen 230. Alternatively, other approaches may be used fordelaying or deferring the presentation of a next ATM transaction screento the user to enable the agent to execute in accordance with its statelogic.

It should be understood that the 1:1 agent is configured such that if nomessage has been received from the market message server indicating amarketing message to present to the customer, the ATM win be allowed toproceed to the transaction selection screen 230. The state flow logicoperating in the agent 150 may cause the operation of the machine todefault to its standard logic flow if the agent has nothing to present.Alternatively the 1:1 agent may be configured to output a defaultmarketing screen or presentation if a marketing response message is notreceived timely.

In the exemplary transaction the 1:1 agent 150 has received a marketingresponse message from the market message server which causes screen 232to be displayed. The agent 150 operates responsive to the presentationdata in the message to cause the computer in the ATM to retrieve thedata from memory to present this screen. The screen as stored in memoryincludes a space for the customer's name that corresponds to the dataincluded in the marketing response message. Alternatively the agent maybe operative to fin the space in the screen with the customer's name asread from the card. Screen 232 includes a message which asks thecustomer if they're interested in a credit card. It includes a questionrequesting that the customer make a decision. The 1:1 agent operates tocause the message 232 to be displayed until the customer responds bytouching a “yes” or “no” function key or until the agent times outwithout the customer responding. In the case of a time out the agent wincause the next screen as dictated by the presentation data, or if nofurther screen data is included, screen 230 win be displayed.

In situations where the agent 150 is operative to overlie the normaltransaction screen, the ATM application programming continues to run inthe background. Generally if a customer does not provide a responsewithin a given time, the ATM is configured to present a screen askingthe customer if they need more time. Such a screen is indicated 234 inFIG. 18. In embodiments in which the 1:1 agent is operating to overliethe usual transaction screens rather than operating in accordance withlocal states and screens to present the marketing messages, the 1:1agent operates to prevent a machine time-out. This is accomplished bythe 1:1 agent sensing the presentation of the time-out screen throughthe communications subsystem 136. The 1:1 agent then responds byproviding an input which simulates the user providing an input that theyneed more time. In this way the financial transaction win not be stoppedby the presentation of the marketing information. Of course theseapproaches are exemplary.

If in response to screen 232 the customer indicates that they areinterested in the credit card offer, the 1:1 agent operates responsiveto the presentation data and causes a screen 236 shown in FIG. 19 to bedisplayed. The agent also makes note of the customer's response forpurposes of formulating the acknowledgment message that it wineventually send to the market message server.

Screen 236 is produced responsive to a prompt step and prompts the userto input their daytime phone number and to press a particular functionkey to confirm the number or to press another key to strut over. Theagent enables the appropriate keys in response to the presentation data.The agent senses the inputs to the keypad and the function keys throughthe communication subsystem 136 and captures the data. The configurationof the 1:1 agent is further operative to time-out and return to thenormal transaction screen if the input is not completed within the timeindicated in the presentation data. Of course, if a customer declinesthe offer in screen 232, the agent may be operative to then present thenormal ATM transaction screen 230, or alliteratively may be operative topresent additional screens, print coupons or the like. For example, evenif the user declines the offer of the credit card, the machine operatormay wish to provide a promotional message to instill good feelings aboutthe institution. This may be done, for example, by the presentation offurther promotional messages such as screen 238 shown in FIG. 20. Screen238 tells the customer that they have been entered in a sweepstakes.Screen 238 may also be presented after screen 236, after the customerhas input the appropriate response. The presentations output depend onthe steps and logic script included in the presentation data in theresponse message sent by the market message server to the 1:1 agent.Alternatively in other embodiments the logic scripts may be stored inmemory at the ATM and activated selectively in response to presentationdata in the messages received and/or logic programmed in connection withthe agent.

After the completion of the marketing session by the 1:1 agent, screen240 shown in FIG. 21 is displayed. This is the next normal ATM screenand corresponds to transaction selection screen 230. Screen 240 isproduced either by the 1:1 agent closing the window overlying the normalscreen or by following the local states and screens logic in whichscreen 240 is the next screen produced as the logic flow moves to thenext state. In response to screen 240 the customer inputs theirtransaction selection, which in this exemplary transaction is to receivemoney. The 1:1 agent also generally operates at a time during theremainder of the financial transaction or thereafter to send anacknowledgment message indicative of the results of any decision orprompt messages back to the market message server. The generation of amessage to the market message server is caused in an exemplaryembodiment by the logic associated with the 1:1 agent which results inan acknowledgment being sent to all response messages. This can be usedto confirm the presentation was made. Alternatively the agent may onlysend an acknowledgment when it has received a message from the serverwhich includes an indication that it expects a customer response.Alternatively, the 1:1 agent may be configured to send an acknowledgmentmessage in response to each message it receives which includes aninstruction to present a question or prompt, which message provides theresponsive inputs (if any) from the user. Additionally, or in thealternative, the 1:1 agent may send its acknowledgment messages back tothe market message server at a later time, either individually or aspart of a batch. The particular approach used win depend on the needs ofthe operator of the particular system and the configuration of the 1:1agent.

In some embodiments operators of such systems are enabled to provide fordynamic campaigns to test for level of interest of customers inparticular offers. This can also be done in some embodiments on a realtime basis so that system operators may determine optimum levels thatare of most interest to customers and profitable for the entity makingthe offer. For example as previously discussed presentations from themachine may be generated based on electronic templates such as markuplanguage documents in which the data can be populated based on themarketing response message. While this may be used to provide differentrates or other values for particular users, it can also be used tochange on a real time basis promotional offers presented to customers todetermine acceptance levels. This can include for example offering apremium to engage in a particular transaction such as opening a newchecking account. The operator of the system may offer a financialincentive to customers to open such an account. The dollar value of theincentive may be increased incrementally at numerous ATMs connected inthe system by inputs provided by the operator to the server. The rate ofacceptance continuously evaluated through operation of the server andoutput locally or remotely to one or more persons with authority toadjust the incentive. In the case of opening a new account it would beexpected that the rate of acceptance by customers would increase as thefinancial incentive increases. However, the rate of acceptance wouldbegin to slow and not increase substantially above a certain level.Exemplary embodiments enable testing for these thresholds and othersimilar parameters so that marketing campaigns can be optimized.Particularly the ability to provide changes in real time and obtainalmost immediate feedback enables tailoring to particular groups ofcustomers who operate the machines to conduct transactions. In someembodiments the server may be operative responsive to programmedinstructions to calculate acceptance rates, provide outputs indicativethereof and to make adjustments to incentives based on inputs receivedfrom one or more operators at connected computers. In other embodimentsthe programming of the server may be operative to adjust the incentiveautomatically in response to programmed parameters or other data.Further in some embodiments such analysis of acceptance of incentivesand adjustments may be done for offers at various ATMs located indifferent areas that may have different economic conditions. Thisfurther provides the capability to determine how to more effectivepresent promotions. Of course these approaches are exemplary.

In response to the user's selection of a dispense transaction in screen240, an account selection screen indicated 242 in FIG. 22 is presented.In this example the customer chooses to withdraw money from theirchecking account. The next screen presented is screen 244 which is shownin FIG. 23. In this screen a customer is requested to input an amountand to confirm the amount they wish to receive. As indicated in thisexemplary transaction, the customer requests a $100 withdrawal fromchecking and confirms the request by touching a function key.

As previously discussed in connection with FIG. 1, in the usual ATMtransaction processing, the ATM is operative at this point to generate arequest message and to forward the message to the financial transactionhost. The host now determines if the transaction may be authorized andto provide a response. In this case the ATM would normally present the“please wait” screen 246 shown in FIG. 24. However, in this exemplaryembodiment the ESD agent 152 is configured to cause the ATM to presentpromotional messages at this point in the transaction where time isavailable and the user is waiting for their money. In this exemplarytransaction, the ESD agent is configured to sense the confirming inputby the customer on the communication subsystem 136 and to begin theexecution of its state logic in response thereto. It should also beunderstood that the 1:1 agent 150 may alternatively be operative in thislull time period to present marketing presentations in the mannerpreviously described.

In this exemplary embodiment the ESD agent operates in accordance withits configuration to present a screen 248 shown in FIG. 25. Screen 248may be a static display screen or alternatively may include movingportions which may be achieved by executing MPEG files or otherpresentations which get the customer's attention. In addition, theparticular presentation made may depend on the time of year, day of theweek, the time of day, the customer's account number or other parametersas defined by the ESD agent state logic. Also as previously discussedthe logic implemented may include a hierarchy for presentations. Thishierarchy may include a presentation targeted to the specific customeras the most desirable. However, if that is not possible a presentationbased on the customer's bank (BIN) may be made. If the presentationbased on the BIN is not programmed, then a presentation based on theparticular ATM or other parameter could be presented. Varioushierarchies of different parameters and factors may be established andused in making the presentations. Further the operator of the system maybe able to shuffle the hierarchy as desired so as to facilitate makingmarketing presentations.

Screen 248 prompts a user to select whether they would like to have acoupon printed for a discount on the purchase of a beverage. Forpurposes of this exemplary transaction, it is presumed that the userselects to have the coupon printed by providing the corresponding input.The ESD agent then is operative to control transaction function devicessuch as a printer in the ATM to print the coupon. The appearance of acoupon is based on the coupon layout data stored in a data storeassociated with the computer in the ATM. In addition, the ESD agentpresents a further screen 250 shown in FIG. 26 prompting the user totake their coupon and reemphasizing the promotional message. The ESDagent is also operative to capture information about the coupondispensing event for immediate or later reporting to the market messageserver. Of course, if the customer declined the coupon, the fact of thisevent is also recorded, but the coupon is not printed.

If for some reason the ESD agent does not include state logic to carryout these steps responsive to the transaction inputs, or is deliberatelymade inoperative to carry out this marketing presentation transactionresponsive to stored parameters, the ESD agent is operative to cause thenormal “please wait” screen 246 to be displayed until the next screen isdisplayed in the ATM transaction logic flow. In addition, the exemplaryform of the system provides for locking in the ESD agent executionscript during each ATM transaction. This prevents the promotionalmessage from being changed to a different campaign presentation whilethe customer is in the midst of operating the machine. This mightotherwise occur due to time dependent routing and/or release ofmarketing campaigns which are held in the in box of the ESD agent.

In this exemplary transaction during the output of screen 250 shown inFIG. 26, the coupon application 154 causes the coupon to be printed andpresented by the ATM. After the coupon is presented the ESD agent causesthe next transaction screen that would occur in the conventionaloperation of the ATM to be displayed. As by this point the ATM hasreceived a response message from the host, the ATM configuration isready to operate in response to the state information in the responsemessage to present the next transaction screen. Assuming the transactionis authorized, the ATM operates to dispense the cash. Screen 252 shownin FIG. 27 is then displayed. Screen 252 prompts the customer to takethe cash which has been dispensed. The state flow logic configuration ofthe ATM further causes the receipt printer to print a receipt for thecustomer. It should be understood that in some embodiments this mayinvolve an additional screen presentation which asks the customerwhether they would like to have a receipt and only prints the receipt inresponse to an affirmative customer request.

Assuming that the receipt is printed, the configuration then causes ascreen 254 shown in FIG. 28 to be displayed. This screen prompts thecustomer to take their receipt. The next transaction screen indicated256 in FIG. 29 prompts the user concerning whether they wish to conductanother transaction. If the customer inputs an affirmative responseduring the display of screen 256, the ATM is configured to return to thepoint in its logic sequence where the transaction selection screen isdisplayed. In this exemplary embodiment the 1:1 agent and the ESD agentare configured through their state logic to present only one promotionper customer visit. As a result, the standard transaction logic flow winrun without the promotional presentations previously described. However,in alternative embodiments different or additional promotionalpresentations might be presented to the customer during subsequenttransactions during the same visit. It should also be understood that insome embodiments the agents may carry out multiple sessions during asingle transaction. This might be done in situations where a customerhas provided an input expressing interest in an offer and the marketingserver delivers a follow up presentation to the 1:1 agent while thecustomer is still at the machine.

In this exemplary transaction the customer declines additionaltransactions when screen 256 is presented. The ESD agent is operative tosense the negative input through the communication subsystem 136. Inthis exemplary embodiment this causes the ESD agent to present a furtherpromotional screen indicated 258 in FIG. 30. In this example, screen 258is a promotional screen which reinforces the promotion presented to thecustomer. It should also be understood that while this screen isdescribed as being generated by the ESD agent, in other embodiments the1:1 agent could also produce the output of a similar screen.

The transaction is completed with the return of the customer's card tothe customer. Normally this is accomplished with a screen indicated 260in FIG. 31. However, the ESD agent may be operative in accordance withits state logic to open a promotional window 262 in the backgroundbehind window 260. This enables presentations of promotional messages orother messages to the customer. In addition, the ESD agent may continueto run various graphics in the background as the ATM logic returns thescreen flow to the original screen 226. Screen 226 like screen 260 maybe displayed in a window either in the foreground or background by theESD agent so as to enable promotional and/or attract messages to bedisplayed while the machine is waiting for the arrival of the nextcustomer.

It should be understood that the foregoing transaction is exemplary ofthe capabilities of exemplary systems. Many alternatives for presentingmarketing messages and receiving customer responses to marketingpresentations are encompassed by the principles described herein As winbe appreciated, a useful aspect of the exemplary system is the abilityto handle marketing messages and responses independently of thefinancial authorization messages. In some embodiments, the use ofseparate communications for such messages facilitates presentingmarketing materials without disruption in the transaction processingcapabilities of the ATM. Further, the described embodiment enables theprovision of marketing capability at the ATM modification of theunderlying programming of the financial authorization system. It shouldfurther be understood that while the exemplary embodiments are describedin connection with marketing type messages, the invention is alsoapplicable to the communication of other types of messages andinformation.

FIG. 90 is a schematic view of an alternative system indicated 420 inwhich marketing presentations are presented to users at an ATM. Insystem 420 marketing messages are directed to a user on a targetedbasis. The presentations are targeted to the user based on informationconcerning the user stored in the data store associated with themarketing server schematically indicated 422. In the exemplary system420 customers for which data is not stored in connection with themarketing server receive a general presentation suitable for users ofthe machine.

In system 420 the logic flow associated with the ATM is represented bypoints along a line 424. The points along the line represent states orother logic steps executed by the ATM in carrying out a transaction. TheATM 426 (see FIGS. 91-96) has a software agent 428 installed in thecomputer operating therein. Agent 428 is similar to the 1:1 agent andother agents previously described. In this exemplary embodiment theagent is connected to the ATM logic flow to present marketingpresentations to users on a targeted basis.

When a user begins to conduct a transaction at the ATM 426 thetransaction may begin with the user insetting their card into the cardreader of the ATM. This is represented by FIG. 91. In the logic flow ofthe ATM represented in FIG. 90, the activities associated with readingthe card are represented by a card read step or state 430. In responseto this activity the PAN and/or other data is read from the customer'scard. The ATM 426 includes a state 432 in which the agent 428 isactivated. The agent operates to send data corresponding to the PAN in amarketing request message 434 to the marketing server 422. It should beunderstood that while a user's PAN is used as the identifyinginformation for the user in this exemplary embodiment, in otherembodiments other data which uniquely identifies the user may be used.

In response to receipt of the marketing request message the marketingserver resolves the presentation to be displayed to the particular userbased on data related to the user stored in the data store. In theexemplary embodiment if information concerning the user is not stored inthe data store, or if the user has data associated therewith whichindicates that the user declines the presentation of marketing messages,a general presentation suitable for users of all types may be resolved.Once the marketing server has resolved a presentation for the customer,the marketing server sends a marketing response message 436 includingdata representative of the presentation to the ATM. In the exemplaryembodiment the marketing response message corresponds to a presentationwhich includes instructions which cause the ATM to present a questionscreen to which a customer may respond with a yes/no answer, as well asresponse screens to be presented responsive to the nature of the user'sinput.

While the marketing server 422 is resolving the presentation data forthe user and configuring the marketing response message, the logic flowassociated with the ATM moves to a PIN entry state 438 in which the useris prompted to enter their personal identification number (PIN). Theuser is then prompted to select a transaction function at a selectfunction state 440. It win be presumed for purposes of this example thatthe customer selects a withdrawal transaction.

The logic flow of the ATM next moves to a state in which the customer isprompted to select the particular account upon which the transaction winbe conducted. A single account number may be correlated with severalaccounts including checking, savings, credit card or other types ofaccounts. The ATM prompts the user to select the account type in a state442. Thereafter the machine moves in its logic flow to a state 444. Instate 444 the user is prompted to input the dollar amount of thetransaction that they wish to conduct. As the user has provided all theinformation necessary to present a request to conduct a financialtransaction, the exemplary ATM then moves to a state 446 in its logicflow. In state 446 the ATM operates to send the transaction requestmessage schematically indicated 448, to a financial host computer 450.The steps associated with sending the transaction request message to thefinancial host computer is also represented in FIG. 92.

After executing the steps associated with the transaction requestsending state 446 the transaction flow of the ATM moves to a read state452. In read state 452 the agent 428 operates to cause the output of thepresentation corresponding to the presentation data in the marketingresponse message through one or more output devices on an ATM. In thisexemplary embodiment the ATM agent operates responsive to thepresentation data in the message to recall from the data storeassociated with the computer in the ATM, screen data. This screen dataincludes a question that the customer may respond to with a yes or noanswer. In addition the agent operates to enable the keys through whichthe customer may input appropriate responsive inputs. The agent operatesto sense a customer input, and then operates to cause the computer tooutput another screen responsive to the script logic in the presentationdata. This further screen may be tailored to the responsive input fromthe user. Alternatively if the customer does not provide the requestedinput, the agent operates in accordance with the time-out instructionsincluded in the presentation data to discontinue the marketing sessionwith the user. In addition the agent 428 may also operate to causecoupons to be output or additional presentations to be made in themanner previously discussed. For purposes of this transaction it win bepresumed that the user provides a responsive input to the screen outputas represented in FIG. 93.

While the customer is presented with the marketing information thefinancial transaction host 450 generates a transaction response 454 tothe transaction request message. The transaction response generallyindicates that the transaction may proceed or is to be denied. After themarketing session the agent 428 enables the logic flow within the ATM tomove to a next state 456 in which the ATM receives the transactionresponse data from the host. In response to receiving the transactionresponse, the logic flow moves to a state 458 in which the transactionis carried out through operation of the transaction function devices inthe ATM. In this exemplary transaction the functions include thedispense of cash to the user. This is represented in FIG. 95. Of courseif the transaction response message 454 indicates that the transactioncannot be carried out, the function state 458 causes the computer tooperate so that the ATM presents to the user an indication that thetransaction cannot be completed or other appropriate information.

In the exemplary transaction, after completing the cash dispensingfunction the ATM then moves to close the transaction. This may includefor example executing steps in states associated with returning the cardto the user or prompting the user to indicate through an input whetherthey wish to conduct another transaction. The ATM win also execute stepsin states that provide the user with a receipt for the transactionsconducted. The ATM computer also takes steps to make a record of thetransaction that has been performed. To confirm to the financial host450 that the transaction requested was completed, the computer operatesin a state 460 to send transaction completion message 462 to thefinancial host. This advises the host computer that the transaction wascompleted and that the customer's account should be charged for thefunds dispensed. This step is schematically also indicted in FIG. 96.

Either during the course of the financial transaction or thereafter, theATM agent 428 operates to forward a marketing acknowledgment message 464to the marketing server. The marketing acknowledgment message preferablyincludes identifying data concerning the customer as well as dataindicative of the responsive inputs that they have provided to thepresentations. This data is processed by the marketing server asrequired to determine the presentation that win be provided to the useron subsequent occasions, or to satisfy the request that the user hasinput. The sending of the marketing acknowledgment message 464 isschematically represented in FIG. 94. Further as previously discussedbased on the data included in the marketing response messages the systemmay be operative to take further actions or adjustments can be made todynamic marketing campaigns.

In the exemplary embodiment of the system 420 shown in FIG. 90, theprocessing of the financial request message to determine whether thetransaction is authorized is conducted during the same time period thatthe marketing presentations are being made to the user. This may reducethe time that the transaction may be prolonged due to marketingpresentations. In addition the use of the agent to acquire thepresentation data during the time that the customer is inputting datanecessary to carry out the financial transaction reduces transactiontime. The delivery of the acknowledgment message to a computer otherthan the computer which handles financial transactions avoids the needfor additional processing within the financial transaction host. Thisavoids the need to modify the standardized operation of the financialhost. The system also enables the customer input data to be deliveredeither during or after the financial transaction which also potentiallyreduces the time required to carry out the transaction. The exemplarysystem also enables the marketing presentation to be determinedindependent of the entity authorizing the financial transaction.

FIG. 97 shows yet a further alternative embodiment of a system generallyindicated 466, which is similar to system 420 except as otherwiseindicated. System 466 enables the delivery of marking presentations atan ATM that is configured so that a single state is responsible for bothsending the transaction request message to the financial transactionhost and receiving the transaction response which dictates the nextfunction to carry out. Many existing ATMs are programmed in this mannerand the system in FIG. 97 enables such ATMs to include the marketingcapability previously described without modifying this underlyingprogramming of the state responsible for sending and receiving thefinancial messages.

As in the previously discussed embodiment the customer initiates atransaction by providing an identifying input such as the input of acard which includes a PAN. This is accomplished in a card read state468. The ATM next moves to a write state 470 in which the customeridentifying PAN data is caused by an agent 472 installed on the computerin the ATM to send a marketing request message. The marketing requestmessage 474 is sent to the marketing server 476. The marketing serveroperates to resolve the presentation to be made to the user and includesdata representative of the resolved presentation in a marketing responsemessage 478.

After the customer enters their card the ATM proceeds in its logic flowthrough a PIN entry state 480, a select function state 482 and a selectaccount state 44. For purposes of this exemplary transaction it winagain be assumed that the user is requesting a dispense of cash. Theuser inputs the dollar amount to be dispensed and the ATM executes thedollar entry state 486.

After the dollar entry state the logic flow moves to a read state 488.In the read state 488 the agent operates in the manner previouslydescribed to deliver the marketing presentation to the user. Afterdelivering the presentation the ATM agent also operates to cause the ATMto send an acknowledgment message 490 to the marketing server 476. Theacknowledgment message includes any responsive input data from thecustomer. As previously discussed this acknowledgment message may besent either while the financial transaction is ongoing or subsequent tothe completion thereof.

After the agent operates to provide the marketing presentation the logicflow of the ATM proceeds to a transaction state 492. In the transactionstate the ATM operates to send a transaction request 494 to thefinancial host 496. In the transaction state 492 the logic flow waitsfor a transaction response message 498 before moving to the next statein the logic flow. In this exemplary embodiment the user may bepresented with a “please wait” or other screen during this period. Ofcourse as previously discussed exemplary embodiments may also presentmarketing campaign messages during this time period.

In response to the transaction response message 498 the ATM operates toexecute the function in accordance with the response by executing stepsin a state 500. The ATM logic flow then moves to close the transactionin the manner previously discussed. This includes sending a transactioncompletion message 502 to the transaction host to confirm that thetransaction was carried out successfully. Of course the ATM logic flowalso goes through additional steps to close the transaction in a mannersimilar to that previously discussed.

It should be understood that while presentations have been discussed asbeing made during cash dispensing transactions, this is exemplary. Theprinciples described may be used to provide for presentations to beoutput during many types of transactions which are conducted at an ATMor other automated transaction machine.

An advantage of the exemplary system shown in 466 shown in FIG. 97 isthat the functionality of providing targeted marketing messages to usersis achieved in existing ATM systems in which the activities associatedwith sending a transaction request and receiving a transaction responseare carried out within a single state within the ATM logic flow. Thisavoids the need to modify such ATMs other than by installing the ATMagent on the computer operating in the ATM, and adding the states whichoperate in connection with the ATM software agent. Such states may berelatively simple programs which can be included as part of the statelogic flow executed by the ATM. For example an exemplary write statesuch as state 470 may include the logic necessary to send the message tothe marketing server and the next state to move to in the logic flow.Alternative configurations of the write state may require that themarketing response message be received before moving on to the nextstate, in such cases the write state win preferably include a time-outperiod after which the logic flow moves on to the next ATM state if nomarketing request message has been received.

Similarly exemplary embodiments of the read state 488 in whichpresentations are delivered responsive to the operation of the ATM agentare also relatively simple to include in the logic flow of the machine.Such exemplary read states may include instructions on the next state inthe logic to proceed to after the presentation is made. Such states mayalso include timeout values so the logic flow may move forward in theevent that there is a problem with the presentation or the customerinput of a response. State 488 may also include instructions which causethe display of certain default screens or presentations in the eventthat a marketing response message has not been received.

As can be appreciated the inclusion of these additional states in theATM programming logic generally do not impact the performance ofactivities associated with other states. Such additional states may beinstalled on the ATM by being configured and downloaded into the memoryof the ATM terminal. Alternatively, the ATM may be programmed in variousways with the necessary logic flow and the software agent that enablescarrying out the marketing function. In addition marketing presentationmaterials may also be downloaded into the local data store associatedwith the ATM in the manner which win be hereinafter described. In theexemplary embodiment, operators of the system are enabled to selectivelydistribute and display presentation materials at ATMs or othertransaction terminals that are connected to the system. This isaccomplished in the exemplary embodiment by a data-driven system whichincludes a structured user interface to acquire the necessaryinformation about the ATMs connected to the system, the presentationmaterials and the promotional campaigns to be presented. The requireddata is then downloaded to the ATMs through the TCP/IP network and/orother connected networks. The message processing programs (MPPs) and themessage gateway routers (MGRs) do the necessary processing and messageconversions to load the presentation materials and activation script toeach respective ESD agent operating in an ATM. The system of theexemplary embodiment also receives the results of the campaigninformation and may selectively provide analysis thereof. In addition,the system is enabled to import data such as presentation materials fromand to export data and other information to other systems which operateusing different message types and formats.

In the exemplary embodiment the market message server is operative toprovide the messages and instructions to both the ESD agent and the 1:1agent. In this exemplary embodiment the market server is also operativeto distribute the presentation materials used by the 1:1 agent topresent targeted messages to customer. Messages from the 1:1 agentincluding the customer's PAN are routed through an MGR to one or moreMPPs. The MPP determines the response message and the included datarepresentative of the appropriate presentation which the 1:1 agent usesto provide outputs at the ATM. Similarly, the market message server inthe exemplary embodiment also receives and analyzes the acknowledgmentmessages from the 1:1 agent that include the results of its activitiesand responsive inputs from customers. It should be understood that inother embodiments the function for communicating with the 1:1 agent aswell as for loading presentation materials used by the 1:1 agent mayreside on a separate computer from the computer that communicates withthe ESD agent. Indeed, in other embodiments, the system whichcommunicates with the 1:1 agent may be a separate computer from the onewhich operates the ESD agent. Also, ATMs may include the 1:1 agent butnot the ESD agent and vice versa. The particular configuration windepend on the desires of the operator of the ATMs. It should further beunderstood that the various arrangements of computers and data storesdiscussed herein are exemplary, and systems with different arrangementsof computers and data stores, and which distribute functions in otherways, may be used in different embodiments.

FIG. 88 shows schematically an exemplary configuration for componentswhich make up a system. In this exemplary embodiment all of thecomponents are connected to a common network 504 such as a TCP/IPnetwork. Of course other network types may be used. The marketing dataused in the system may generally be imported from one or more computersschematically indicated 506 which serves as a data warehouse. Datawarehouse computers may include information on customers, marketsegments, campaign information or other customer presentationinformation. In the exemplary system the data from the data warehouse isput to work in the marketing server 508. The marketing server hasmachine data associated therewith such as features of automatedtransaction machines and the capabilities thereof. The marketing serveralso has available information about the distribution of presentationmaterials into the local memories at the ATMs. Customer identifying datasuch as customer PAN information and other information about customersis also stored in connection with the marketing server. The marketingserver also operates to determine presentations to be made to customersand to receive customer responses to those presentations, whichresponses may be used for selling and marketing products. Of course thisarrangement is exemplary.

As represented in FIG. 89, the distribution of presentations to localATM memories as well as the development of marketing campaigns to usersin general or groups of users, may be configured from a separatecomputer schematically indicated 516. Computer 516 of the exemplaryembodiment operates software provided by the assignee of the presentinvention under the trademark Iq® ESD and/or Diebold Campaign Office. Ofcourse it should be understood that the message presentation softwaremay also operate in the marketing server. As represented in FIG. 89,workstations 512 are also connected in the network. Workstations may beused for inputting data as well as for controlling the distribution ofpresentations and the development of campaigns. Workstations may also beused as output devices for obtaining reports and customer data. Thecustomer data may also be used for contacting users concerning productsthat they have expressed an interest or for delivery of products thatusers have ordered through operation of the system.

As represented in FIGS. 88 and 89 presentation data 514 is stored in theexemplary embodiment in memory on the ATMs. One or more agents 516 areinstalled in the computer operating on the ATM and are operativeresponsive to their programming to output the presentations stored inmemory. In addition as represented in FIG. 88, a separate financial hostcomputer 518 is operative to carry out the financial transactionsrequested by users at the ATMs.

As previously discussed, exemplary arrangements enable various types ofselected marketing activities to users of automated transactionmachines. The marketing may be tailored to attributes of the particularuser as well as to the user's location or other circumstances. Themarketing activities may also be controlled by the owner of the machinerather than the entity which has the financial account relationship withthe customer. This may be particularly advantageous in circumstanceswhere the entity with which a user has an account relationship may haveno interest in marketing certain products that may be of interest to theuser. The capabilities of the exemplary embodiment to provide marketingcapabilities within the context of existing ATM transactionauthorization systems is also useful in enabling such capabilities onexisting ATM systems.

FIG. 32 schematically represents an exemplary organization of data whichis used in connection with a server that distributes presentations toATMs and which causes presentations to be presented responsive tooperation of the ESD agents. FIG. 32 is representative of screens whichare output through a graphical user interface of the system. The boxesare representative of screens produced responsive to operator inputs tothe system. The arrows are representative of the logic flow which thesystem employs to obtain the input of data and instructions to thesystem. This input data is then stored in connection with theappropriate records so that it can be utilized by the MPPs and MGRs ofthe system for distribution, presentation and analysis of marketingmaterial.

In the operation of the exemplary system, an operator wishing to accessthe features provided by the market message server is first required toinput a recognized password. This is generally done through aworkstation that is connected in a network with the server. Theworkstation includes the input and output devices used by the operator.The input of a password is indicated by screen 264 in FIG. 32. Uponentry of a recognized password the software causes the market messageserver to present the user with a main screen indicated 266 and shown ingreater detail in FIG. 33. Screen 266 is the primary screen foraccessing the data and instructions underlying operation of the system.It includes a listing of the marketing campaigns 268 which are currentlyactive. An icon 269 enables an operator to selectively view either thosecampaigns that they are specifically associated with, or all campaignswhich are operating in the system. Main screen 266 also includes icons270, 272, 274, 276, 278, 280, 282, 284, 286, 288 and 290. Selectingthese icons enables a user to access and modify the associated datawhich controls operation of the system. It should be understood thatwhile a Microsoft® Windows® type graphical user interface is presentedin the exemplary embodiment, in other embodiments of the invention othertypes of interfaces may be used. These include, for example, non-visualtype interfaces through which a user may input and receive data.

In operation of the exemplary system the user is enabled to define thedata which controls the system operation. Such data may generally bepopulated in any order, and it should be understood that the examplespresented herein are exemplary. To provide or view the currentinformation about ATMs and other transaction terminals, a user mayselect icon 284 in FIG. 33. The selection of icon 284 causes an SSTmanagement window 292 shown in FIG. 68 to be presented. Screen 292includes a listing of ATMs or other transaction terminals which areoperating in connection with the system. This window displays theterminal names, identification data, location, configuration data andthe merchants with which each terminal is associated. By selecting icons294 the user is enabled to add, modify or delete terminal informationfrom screen 292. In addition, by selecting an icon 296 a user is enabledto view a location screen later discussed, and by selecting an icon 298a user is enabled to view a merchant list as later discussed.

By highlighting and selecting one of the selected terminals in screen292, a user is enabled to view selected information about that terminal.The information includes data corresponding to attributes of the ATMterminal. Selecting a terminal from screen 292 causes a screen 300 likethat shown in FIG. 69 to be displayed. Screen 300 includes informationabout the particular terminal including its location, features and otherinformation. Screen 300 includes configuration data indicated 302 forthe particular terminal. This data may include, for example, thepresentation materials resident on the terminal as well as local stateand screen data, when local states and screens are used. Theconfiguration data can be modified by selecting an icon 304. Selectingicon 304 from screen 300 causes a screen 306 to be displayed which isshown in FIG. 74. Screen 306 lists feature sets which are included onthe ATM. By selecting icons 308 in screen 306, the user is enabled toadd, delete and edit feature sets. For example, if a user inputs aselection to add a feature set, a screen 310 shown in FIG. 75 isdisplayed. Screen 310 enables a user to provide a name and descriptionfor the particular feature set. The user then selects one of icons 312to accept or edit the feature set description.

Alternatively, by selecting a feature set in screen 306 or by indicatingthat they wish to define a new feature set in screen 310, the systemprovides a feature set definition screen 314, which is shown in detailin FIG. 76. Screen 314 indicates the feature set and its description aswell as the features that are available on the terminal to operate inconnection with the presentation materials. Screen 314 further includesthe particular features that are available on the terminal as well ascurrently defined features that are enabled to be added to the terminalbased on the available feature types that the terminal can operate.

For a selected feature type, a user is enabled to review and set up therules which control the presentation of that feature on the terminal.For example, if a user selects “coupon rules” from the available featureselection, a screen 316 shown in FIG. 77 is presented. This enables auser to define the coupon feature and description for the particularterminal. By selecting the “coupon selection” feature type from screen314, a coupon selection screen 318 shown in detail in FIG. 78, isdisplayed. Screen 318 enables a user to define the screen layoutsassociated with a coupon selection feature definition. As can beappreciated from screen 318, a user is enabled to designate whichfunction keys are active on the interface for a coupon presentation.

Selection of graphics under the available feature types from screen 314causes a screen 320, which is shown in greater detail in FIG. 79, to bedisplayed. Screen 320 enables an operator to set up graphic definitionsfor particular icons which win be presented on the screen of the ATM asreferenced in the layout shown in screen 318.

Selection of the local screen file designator among the availablefeature types in screen 314 causes a local screen file featuredefinition screen 322 to be displayed. Screen 322, which is shown ingreater detail in FIG. 80, enables the user to review and inputinformation describing a local screen file stored at the terminal.Likewise, selection of the local state file from the available featuretypes in screen 314, causes a screen 324 to be displayed. Screen 324enables the user to input and review information concerning a localstate which is present in the state logic operating the ATM. Such localstates may include states such as states 432, 470, 452, 488 or otherstates that enable the graphical presentations to be presented atcertain times in the logic flow. Likewise, selection of the moviefeature under the available feature types in screen 314, causes a screen326 to be displayed. Screen 326, which is shown in greater detail inFIG. 82, enables the user to provide and review information concerningthe video format and type that the particular terminal may present.

As can be appreciated from the foregoing description, an operator isenabled to set up the configuration data for each ATM by populating orchanging the data in the screens which may be accessed by makingselections from screen 300 shown in FIG. 69. In addition, operators areenabled to add new ATMs to the system from either the screen 292 shownin FIG. 68 or screen 300 shown in FIG. 69. This may be done by selectingicon 294 in screen 292 or the “define new location” icon in screen 300.Selecting these icons causes a screen 328 to be displayed. Screen 328 isshown in greater detail in FIG. 71. Screen 328 includes a template forinformation to be input regarding each ATM which is referred to as aself-service terminal (SST). Screen 328 is used to guide the operator toinput the required information about each ATM including informationabout a merchant with whom the ATM may be associated.

Selecting icon 296 from screen 292 causes a list of ATM locations to bedisplayed. This list is represented by a screen 330, which is shown ingreater detail in FIG. 70. Screen 330 provides a listing of alllocations for ATMs connected to the system. Selecting icon 298 fromscreen 292 enables a user to display a merchant selection screen 332.Merchant selection screen 332 includes a listing of merchants who areassociated with ATMs connected to the system. The merchant selectionscreen is shown in greater detail in FIG. 72. Further, by selectingappropriate icons from screens 328 or 332, the user is enabled todisplay a merchant add/edit screen 334. The merchant add/edit screenwhich is shown in greater detail in FIG. 73, enables a user to input ormodify the information concerning the merchant associated with aparticular ATM.

Thus it win be appreciated that the logic carried out by the softwareand the associated user interface enables an operator to enter the dataand instructions necessary to define the locations and characteristicsof ATMs and other self-service terminals that are connected to thesystem. An exemplary embodiment enables an operator of the system toestablish selected groups of ATMs which win receive campaignpresentations. This is useful as it enables selectively presentingcampaigns which are expected to be of interest to persons in theparticular location. This may involve promotions for the particularbusiness in which the ATM is located. Alternatively, an operator mayselectively distribute campaigns to ATMs that are in proximity tooperations of advertisers. Similarly, the division of ATMs into groupsmay be used to prevent the presentation of advertising that would beconsidered inappropriate in particular locations such as advertising ofcompetitive entities. However as later discussed, presentations may beselectively “rolled back” at particular ATMs as well.

The user is enabled to define groups of ATMs by selecting icon 270 fromthe main screen 266. This causes a distribution list screen 336 to bedisplayed. Distribution list screen 336 is shown in greater detail inFIG. 34. Screen 334 shows the distribution list that had been created inthe system as well as the number of self-service terminals (SSTs) whichcomprise ATMs which are part of the group. Selecting an appropriate iconfrom screen 336 indicating that a group is to be added, causes a mainselection screen 338 to be displayed. Main selection screen 338 which isshown in greater detail in FIG. 35 enables a user to define a new namein the distribution list.

Selecting a particular distribution list name from screen 336 causes agroup properties screen 340 to be displayed. Screen 340 is shown ingreater detail in FIG. 36. Screen 340 enables an operator to selectivelyinclude and exclude ATMs in a group. This is done based on selectioncriteria such as machine properties and configuration data which anoperator may input from the screen 340. By selecting appropriate iconsthe user is enabled to review terminals that are included in any group.This is done by the system causing a screen 342 to be displayed. Screen342 is shown in greater detail in FIG. 37. The user is also enabled toedit the information concerning the particular terminal in screen 342.In addition to editing information, the user is further enabled todefine listings of key words that are associated with a particularterminal. By associating these particular key words with a giventerminal, a user is enabled to locate terminals having particularproperties more readily through use of the system. In addition, itshould be further understood that in this exemplary embodiment if ascreen is structured so that a user is enabled to modify data such asterminal information in a particular screen, modifications within onescreen win cause the system to modify the data that is displayed inother screens associated with the terminal. This enables the user tochange associated records by making a single change in a particularscreen.

From the distribution group property screen 340, an operator is furtherenabled to view a listing of selected terminals which is presented in ascreen 344. Screen 344 is shown in greater detail in FIG. 38. Screen 344displays a listing of the particular information which corresponds tothe terminals which make up a particular group. This enables the user tomore readily review the ATMs or other transaction terminals which makeup the set of terminals which display selected promotional campaigns.

There are at least two types of campaigns which may be presented tousers at ATMs in the exemplary embodiment. One type of campaign mayinvolve presentations which are intended to be targeted to a particularuser based on information that is stored in connection with themarketing server concerning the particular user. Such targeted campaignsmay include a sequence of presentations presented in a particular orderto the user on successive visits to an ATM connected to the system. Suchpresentations are output to the user through operation of the 1:1 agentas previously discussed. Another type of campaign is one that involvespresentations to all users of the ATM or categories of users who conducttransactions at the ATM. These campaigns include presentations that arenot resolved as specifically appropriate for the current user of themachine. In the exemplary embodiment, to carry out either type ofcampaign the presentations associated with the campaign must be loadedinto a local data store associated with a computer that runs in oradjacent to the ATM. In many embodiments the local data store used tostore the software programs which run the ATM is also suitable forstoring presentation materials. Increased storage capabilities may beachieved by applying data compression techniques to presentationmaterials such as LZW compression. In alternative embodiments otherlocal data stores and storage techniques may be used.

The loading of presentations which comprise campaigns is done by anoperator operating the exemplary form of the system by selecting icon272 in the main screen 266. This causes the system to display a campaigncreation screen 346. The campaign creation screen is shown in greaterdetail in FIG. 39. Screen 346 shows the campaign name, description, thegroup associated with the campaign, the current status, and theauthorized operator or other entity identification associated with thecampaign. By selection of appropriate icons in the screen 346, the useris enabled to add, edit or delete campaigns.

If in reviewing the current campaigns in screen 346 shown in FIG. 39, anoperator wishes to discard a current campaign, such as to replace itwith a new one, the operator is enabled to select an icon to send acampaign to a “waste basket.” From the screen 346 the user is enabled toaccess a waste basket screen 347. Screen 347 shows the campaigns whichhave been discarded to the waste basket. If an operator wishes toresurrect the campaign from the waste basket, either in its originalform or for modification, they may do so by selecting the appropriateicons in screen 347. As a result, the exemplary embodiment provides forpreserving campaigns which have been discarded. This may prove valuablenot only for reinstating campaigns which are desirable, but also forevaluating performance of campaigns. The content of prior campaigns canbe reviewed and compared to current campaigns for purposes of evaluatingdifferences and customer acceptance.

Assuming that an operator makes a selection to add a campaign fromscreen 346, the system causes a screen 348 to be displayed. Screen 348which is shown in greater detail in FIG. 40 prompts the user to providea name for the campaign as well as a description. The user is alsoprovided with distribution lists of the ATM groups to which the campaignmay be distributed. The existing distribution list corresponding to thedistribution list data from screen 336 is displayed. The operator isalso provided with the option of creating a new distribution list inscreen 348.

In addition to designating the particular campaign and group to which itis distributed, the operator also defines the particular marketingpackage that they are going to distribute. This is accomplished by theuser following the logic for data entry presented by the system. Forexample, from screen 346 or 348 the user may access a screen 350. Screen350 is a create marketing package screen, which is shown in greaterdetail in FIG. 41. Screen 350 enables a user to select icons 352, 354,356, 358, 360 and 362. These icons enable a user to select theparticular components which win be included in the presentationmaterials that are delivered to the ATMs that win have the capability tocarry out the campaign. Selection of the icons from screen 350 alsoenables the operator to set up the local state and screen configurationsfor selected terminals. This capability enables the inclusion of statesand screens in the logic flow which enables an ESD agent and/or a 1:1agent to deliver or output the presentation materials.

For example, from screen 350, selection of icon 352 causes a screen 364to be presented. Screen 364 which is shown in greater detail in FIG. 42lists the coupon applications that are available to be sent to the ATMsto provide coupons to a user. Selection of icon 354 in screen 350 causesa screen 366 to be displayed. Screen 366, which is shown in greaterdetail in FIG. 43, shows the available coupons. By selecting icons inscreen 366, the user is enabled to add the particular coupons to thecampaign being developed. A further useful aspect of the configurationof this exemplary embodiment is that the user is enabled to view theparticular coupon layout as they are selecting it to add to thepresentation materials which comprise the campaign.

As can be appreciated from screen 366, the user is enabled to exit anddisplay a further screen 368, which is shown in detail in FIG. 44.Screen 348 includes a graphical representation simulating the userinterface of a particular type of ATM through which presentations win beoutput. This representation enables an operator to graphically set upthe screen characteristics for the icons and graphics to be presented ina coupon presentation. The operator is enabled to set additional displayfeatures, including the different types of coupons a user is enabled toprint. In addition, the operator is enabled to select which inputbuttons win be operative when the particular screen associated with thepresentation is output. From screen 368 the operator is enabled toselect from a variety of images and graphics which may be presented to auser as part of the campaign.

As an operator makes selections in screen 368, the system of theexemplary embodiment is operative to enable the operator to setparameters for the displays. For example, as shown in FIG. 45, a screen370 is presented which is a modified form of screen 368. In screen 370 auser is enabled to determine the operation of the function buttons thatare adjacent to the ATM screen on the particular type of user interfaceon ATMs that win present the campaign. This includes, for example,enabling the operator to select which buttons win be operative toperform a function as well as which buttons the customer may operate tomove from the particular screen to a next screen. From screen 368, theoperator is enabled by selecting items in the coupon list, to view agraphics showing the coupons that win be presented. An example of adisplayed discount coupon for a beverage is shown in screen 372 shown inFIG. 46. This enables the operator to view the coupons, graphics, iconsand other materials that win be used as part of the campaign.

By selecting icon 356 from screen 350 shown in FIG. 41, an operator isenabled to display a screen 374 shown in greater detail in FIG. 47.Screen 374 enables the operator to display selected graphicpresentations as part of the campaign. In addition, from screen 374, theexemplary system enables the operator to view graphics which areavailable in the computer or in connected computers being used toprovide presentations which win be part of the campaign. Viewing theavailable graphics facilitates making the decision on whether to addthem to the campaign. By selecting screen graphics in screen 374, theoperator determines which graphics win be included in the presentationmaterials downloaded to the self-service terminals.

Selection of icon 358 in screen 350 causes the system of the exemplaryembodiment to display a screen 376. Screen 376 which is shown in greaterdetail in FIG. 48 enables the operator of the system to selectpresentations which include video files and to include thesepresentations as part of the campaign. The operator from screen 376 isenabled to review available video files and to select them for purposesof inclusion in the campaign. The operator's decision to include a videofile in response to the options in screen 76 win result in thatparticular file being downloaded to the ATMs as part of the presentationmaterials through operation of the computer. When making selections fromthe screen 376, including by selecting the “play” icon, an operator isenabled to display the video that they are considering adding to theircampaign. This is done in the exemplary embodiment through a screen 380which is shown in FIG. 49. Screen 380 includes a timer which enables theoperator to evaluate the video for proper length. In addition, bymanipulating the icons shown in FIG. 376 the operator is enabled toeffectively edit the presentations so as to tailor them to theparticular campaign desired.

By selecting icon 360 in screen 350 shown in FIG. 41, an operator isenabled to display a screen 382 which enables the user to configure alocal state on the ATM to enable presenting the particular campaign.Screen 382 is shown in detail in FIG. 50. Screen 382 shows the stateswhich are available to be configured into the logic flow so that thepresentations associated with the campaign can be appropriatelypresented. Screen 382 shows, for example, the local states associatedwith a particular function carried out by the ATM. This stateinformation is indicative of the particular operations being performedby the ATM during which there may be opportunities to presentpromotional presentations associated with a campaign. State informationmay also include special states of the type previously discussed whichare used in connection with selecting or presenting presentations. Theuser selects one of these groups of states from screen 382, which causesa state file feature screen 384, which is shown in FIG. 51, to bedisplayed. The state file feature screen enables a user to select theparticular local states that are to be added to enable the ATM topresent the marketing presentation materials in the manner desired bythe operator.

By selecting icon 362 in screen 350 shown in FIG. 41, a user is enabledto select local screens to be presented at the particular ATM. Selectionof icon 362 causes a screen 386 to be presented in the exemplaryembodiment. Screen 386 is shown in greater detail in FIG. 52. Screen 386enables the operator to select the local screen files which win bemodified or otherwise included on the ATM to enable the ATM to deliverthe presentation materials associated with the campaign. By selectingparticular screen files from screen 386, the system causes a screen 388shown in FIG. 53 to be displayed. Screen 388 enables the operator toselect a particular local screen file to be included in the ATMs onwhich the campaign is to be presented. This activity may include forexample configuring the terminal so that a particular presentation isoutput in place of a “please wait” screen while the terminal executesthe steps associated with a particular state.

It should be understood that while in the described embodiment, localstate and screen files may be downloaded to or configured in the ATMs toaccommodate particular marketing campaigns, in alternative embodimentsan agent or other software may operate to provide presentations withoutthe provision of special local states and screens. This may be done, forexample, as previously described by the agent opening and closinggraphic windows overlying or underlying the standard screens. Inaddition, presentations may be output using other approaches such as theuse of framing, screen within a screen, presentation of contrastingcolors for overlaid screens, or other appropriate approaches for theparticular campaign to enable the presentation materials to be presentedto a user while not interfering with the financial transactionauthorization functions of the ATM. Other types of outputs such as audiooutputs may also be included in presentations in some embodiments. Suchaudio presentations may or may not be accompanied by correspondinggraphical outputs. Numerous types of presentations may be provideddepending on the output and input capabilities of the terminals at whichpresentations are made.

From the main screen 266 a user is enabled to schedule availability ofcampaigns by selecting an icon 274. Selection of icon 274 causes ascreen 390 to be displayed. Screen 390 is shown in greater detail inFIG. 55. Screen 390 displays the campaigns, their descriptions and theircurrent status. The current status includes information as to whetherthe presentation materials, which must be loaded on to the ATMassociated with the campaign, have been delivered to the ATMs as well aswhether the presentation has been activated so that the campaigns areactually being presented. Current status may include informationreflecting that a campaign exists, but that its delivery and activationhave not been scheduled. Likewise, a status may indicate that deliveryof a particular campaign has been canceled. By selecting icons in screen390 an operator of the system is enabled to schedule delivery of aselected campaign or to cancel such delivery.

In exemplary embodiments agent resident software on the ATMs operates toassure that the presentation data that is available at the machinecorresponds to that which is expected by the market message server. Inexemplary embodiments the agent is operative to periodically verify thatthe content resident in local storage corresponds to that which isexpected to be present based on data stored at the market messageserver. This may be done for example by the ATM resident agentperiodically operating to send one or more messages to the marketmessage server requesting synchronization of the marketing content onthe machine. In response thereto the market message server may operatein accordance with its programming to send to the ATM, datacorresponding to a listing of the presentations that should be presentin the data store of the ATM. The agent may then operate in accordancewith its programming to verify the presence of each of the marketingpresentations. In response to determining that there is a discrepancythe agent may operate in accordance with its programming to indicate thenature of the discrepancy and/or the presentation data that is notpresent in the data store of the ATM. In response thereto the marketingserver may operate to schedule the download of the necessarypresentation data so as to bring the ATM into compliance with the fullexpected range of marketing presentations. This may be done for exampleby the ATM resident agent operating in accordance with its programmingto indicate the time for its next expected download cycle of material.The server then operates in accordance with its programming to initiatea session for delivery of the material to the ATM at that time.Alternatively the agent may operate in accordance with its programmingto initiate communication for the session with the server at theindicated time and the server then communicates the data correspondingto the materials and other program logic associated therewith forstorage in at least one data store of the ATM.

In further embodiments an ATM resident agent responsible for content winoperate to cause the download of the required data corresponding tomarketing messages and/or associated program logic to the ATM incircumstances where the software on the ATM has been modified. This mayoccur for example in circumstances where the data store such as the harddrive of the ATM needs to be changed or re-imaged for purposes ofapplying patches or updates to the ATM software application. In caseswhere the hard drive is changed or re-imaged marketing presentationsand/or associated program logic such as state and screen logic may belost upon the rebooting of the ATM to install the new code. In someexemplary embodiments the ATM resident agent software is operative todetermine that content corresponding to multiple presentations has beenlost. The agent operates in accordance with its programming to cause theATM to send one or more messages to the server. The messages include theparticular network or IP address of the ATM. In response to receivingthis message the exemplary server determines the content that isrequired to be present at the ATM for purposes of providing marketingcampaigns. Messages including data corresponding to the listing are sentto the ATM. The agent is then operative in accordance with itsprogramming to compare the marketing message content on the ATM to thelist provided by the server. The agent is then operative responsive todetermining the missing content to send one or more messages to theserver indicating the missing marketing presentations and/or associatedprogram logic. In exemplary embodiments the ATM also indicates the timefor scheduling of communications with the server to download the missingcontent. The server then confirms the scheduled download and at theappropriate time, communicates with the ATM so as to cause all of therequired marketing presentations and associated program logic to bestored in the at least one data store of the ATM. Of course it should beunderstood that these approaches are exemplary and in other embodimentsother approaches may be used.

If an operator selects the appropriate icon to schedule a campaign fromscreen 390, the system causes a screen 392 to be displayed to a user.Screen 392 which is shown in greater detail in FIG. 56 enables a user tospecify the time and date that the presentation materials are to bedelivered to the ESD agents or other loading software associated withthe ATMs on which the campaign is to be run. As win be appreciated, acampaign cannot be presented to users until the presentation materialsare delivered. Often the operator win wish to schedule the delivery ofpresentation materials during off hours, particularly in thosesituations where a loading of such materials into memory win necessitatetaking the ATM out of service for a period of time.

As also shown in Screen 392, the user is enabled to set the time whenthe campaign is to be activated. The operator is enabled to set thistime based on the time locally where the server is located, oralternatively if the ATM (SST) is located in a different time zone, toschedule activation in accordance with a local time where the ATM islocated. This may be useful, for example, where campaigns must start andend on a particular day and it would be undesirable to have a campaignactivated early or late because the ATM is located in a different timezone from the market message server.

When the operator schedules delivery of a campaign, the operator isenabled to view information concerning the delivery and activation ofthe campaign through a screen 394. Screen 394 which is shown in greaterdetail in FIG. 57, shows the campaign name as well as where the campaignwin be delivered. This includes an indication of the group listing andthe number of ATMs in the group. Screen 394 also indicates the currenttime at the server. The screen also indicates the time when thepresentation materials are to be delivered as well as the time when theactivation of the campaign win occur. For the operator's convenience thesystem also calculates the timed delivery and timed activation of thecampaign. By the operator selecting the view SST list icon in screen394, the operator is provided with a screen 396. Screen 396 shown indetail in FIG. 58, provides a listing of all the ATMs where the campaignwin be available to be presented.

The exemplary embodiment of the system enables an operator to reviewhistory information concerning campaigns. This may be done from the mainscreen 266 shown in FIG. 33 by selecting icon 280. In response thesystem causes a history screen 398 to be displayed. History screen 398which is shown in greater detail in FIG. 63, provides the operator witha history of the campaigns. From the history screen, the operator isenabled to cancel campaigns or to send campaigns to the waste basketfrom which they may be later recovered as previously described. Byselecting a view icon in screen 398, the system is operative to presenta screen 400 which provides an operator with information concerning aselected campaign, which is selected by highlighting a particularcampaign from the screen 398. Screen 400 is shown in detail in FIG. 64.Screen 400 provides a user with particular information concerning agiven campaign.

From the main screen 266 shown in FIG. 33, an operator is enabled toreview the campaigns for which presentation materials have been storedat any particular ATM. This is accomplished by selecting icon 280 whichcauses a screen 402 to be displayed. Screen 402 shown in FIG. 65,provides a listing of the particular terminals. Screen 402 also providesthe operator with information concerning when the last “snapshot,”“rollback” and file retrieval was conducted for the particular terminal.By selecting icons from screen 402 the operator is enabled to view thedistribution history of campaigns as well as to review other files whichshow results from the particular terminal. If a user elects to view thehistory of campaigns at the particular ATM, a screen 404 is presented.Screen 404 is shown in greater detail in FIG. 66. Screen 404 provides agraphical representation of the particular campaigns that have beendelivered and activated on that particular ATM over time.

The operator of the system is enabled to establish rules for access byauthorized operators of the software used to set up the marketingcampaigns. This is accomplished from screen 266 shown in FIG. 33 byselection of icon 286. Selection of icon 286 causes a screen 406 to bedisplayed. Screen 406 which is shown in greater detail in FIG. 83enables an authorized operator to review a listing of persons authorizedto access the system. From screen 406 the operator is enabled to add anddelete users from the system. The addition of authorized operators isaccomplished in response to selection of an appropriate icon from screen406 which causes a screen 408 to be displayed. Screen 408, which isshown in greater detail in FIG. 84, enables the administrator of thesystem to add new users as well as their passwords, and to define thelimits of the activities that they are permitted to conduct using thesystem.

As previously discussed, in an exemplary embodiment an ESD agentresident on an ATM terminal may be configured to capture data related tothe marketing campaigns and to return this data to the market messageserver for analysis. In some embodiments, the ESD agent may be operativeto accumulate data concerning customer reactions to marketingpresentations such as the number and types of presentations made, andthe number and types of coupons printed, and to periodically report thisdata in messages to the market message server. Alternatively, the ESDagent may be operative to report each activity and/or response which isreceived from a customer so that the market message server is relativelycontinuously updated concerning the effectiveness of marketingcampaigns. The ESD agent may report activities other than those handledby the 1:1 agent or alternatively may be configured to report datarelated to all marketing activities.

In some exemplary embodiments dynamic marketing campaigns can beconducted and the results analyzed and adjusted in real time. Thisincludes for example changing the terms of a marketing offer in waysthat make it more or less enticing and analyzing the results to find anoffer that is most likely to be accepted on the most desirable terms tothe bank or other entity making the offer. This can include for exampleoffering to place an initial deposit of a given amount of cash in auser's newly opened account. The operator of the system may adjust theoffer upward at numerous automated banking machine terminals and reviewthe number of acceptances. Generally the number of acceptances winincrease as the value of the offer increases and becomes moreattractive. However, eventually the number of acceptances of the offermay approach a maximum. By analyzing the responses through operation ofthe server or other computer, systematically changing the offer eitherin response to manual inputs or programmed adjustments, an operator cananalyze the data and determine the lowest offer that win receive thedesired amount of acceptances. Of course while this approach isdescribed in connection with opening new accounts, it may also be usedin connection with other types of promotions. This may include forexample sales activities, loans, CD rates or other promotions that canbe presented through the system. The capabilities of the exemplaryembodiment to utilize population template forms for promotional messagesenables readily adjusting the terms of offers across a wide populationof users in addition to enabling the presentation of specific offers toparticular customers.

In the exemplary embodiment, from the main screen 266 shown in FIG. 33,the operator is enabled to obtain reports for time periods concerningthe system. This is done by selecting on an icon 282 shown in FIG. 33.Selecting this icon in the exemplary embodiment causes a report screen410 to be displayed. The report screen 410 is shown in greater detail inFIG. 67. The report screen enables a user to select a time period ofinterest as well as to select totals of interest to the operator. Thesemay include, for example, information on the number and types of couponsthat have been dispensed by the ATMs. Alternatively the report mayinclude information on the number of presentations of videos or otherpromotional items that have been made to operators of ATMs within aselected time period. From screen 410 the operator may be presented withadditional screens which enable further analysis various parameterswhich are indicative of marketing presentations and efforts that havebeen made by the system. This information may be analyzed, printed,exported to other systems or otherwise used for purposes of analysis ofthe system operation.

A further feature of exemplary embodiment is the ability of a user toreview the status of ongoing campaigns. This is accomplished from themain screen 266 by the operator selecting an icon 276, which causes asnapshot/rollback/file retrieval screen 412 to be presented. Screen 412,which is shown in detail in FIG. 59, shows a listing of retrieval,rollback and snapshot events which are scheduled by the system. Theselection of an appropriate icon from screen 412 causes screensassociated with snapshot, rollback and retrieval events to be displayed.

An example of a snapshot screen is screen 414 shown in FIG. 60. Screen414 shows the snapshot parameters. Snapshot sends a message to an ATM tosave its marketing configuration parameters to a special directory. Thisenables the operator to view all the information concerning thepresentation materials that are resident on that terminal.

A screen 416 shown in FIG. 61 displays parameters to the operatorassociated with a rollback event. A rollback event sends a message to anATM to discontinue a current campaign. This may be done selectively on asingle terminal or may be accomplished for a group of terminals asdesired. A rollback can be scheduled or cancelled by the systemoperator.

Selection of a file retrieval event from screen 412 causes the system togenerate a file retrieval screen 417 shown in detail in FIG. 62. Thefile retrieval screen includes the listing of data which the operatormay select to retrieve from the ESD agents in the ATMs in each selecteddistribution list. The system may operate depending on its configurationto recover this data from the ATMs at a selected time. This is done insome embodiments by the market message server accessing the selectedterminals through a dial up or other intermittent connection to recoverdata therefrom. Alternatively, in systems where the ATMs report themarketing results in real time, such as through a generally continuousTCP/IP connection, retrieval information may be calculated by reviewingthe captured information stored in a database associated with the marketmessage server.

Exemplary embodiments also include the capability for operators of thesystem to develop the marketing campaigns that are specifically targetedto a user currently operating an ATM terminal. This is accomplishedthrough software which runs on the marketing server or other connectedcomputer in the system. The software which provides this capability isreferred to by the assignee of the present invention as Iq® CRM and/orCampaign Office.

The software which enables setting up campaigns targeted to specificusers causes the generation of screens which provide a graphical userinterface to operators setting up the system. This graphical userinterface may utilize logic and present screens similar to thosepreviously discussed in connection with the Iq® ESD software. Thefeatures already described which are useful for restricting access toappropriate operators, collecting and loading presentation materials andscheduling times and terminals by which campaigns may be delivered maybe included. Of course alternative or additional capabilities may beprovided. Alternatively, software may be provided which includes thecapabilities for setting up both general and targeted campaigns, loadingof presentations and necessary logic to terminals, controlling campaignsand analyzing results.

FIG. 85 shows an exemplary embodiment of an output screen 520. Screen520 is generated responsive to operation of the software used formarketing to a targeted user. Screen 520 is similar to screenspreviously discussed in that it includes listings of campaigns which canbe presented by the system. Screen 520 also lists the status of eachparticular campaign and a time that the campaign is scheduled fordelivery.

Screen 520 also includes a number of graphic icons 522. Icons 522 enablean operator of the system to review and/or populate data which is usedto direct marketing messages to specific users of the ATMs or othertransaction terminals used in the system. In the exemplary embodimentthe operator is enabled to select an icon which provides the operatorwith information on the definition of various market segments into whichcustomers may be categorized. These market segments with whichparticular customers may be associated are used to target the particularcampaigns to particular customers.

Other icons presented in screen 520 enable the operator to review andcomplete information about particular customers who are to receivepresentations from the system. The customer data may include thecustomer name and PAN or other identifying data. The customer data mayalso include other information about the customer as well as data whichcan be used to correlate the customer with other information. Theoperator is also enabled to select an icon associated with a “portfolio”on a given customer. This portfolio data may include data that is usefulin determining a particular market segment or segments in which aparticular customer may be categorized. It may also include informationabout presentations made to the customer, offers previously accepted ordeclined by the customer or other information which is usable by thesystem in deciding whether to present particular presentations to thecustomer.

The types of customer data which are included may be relatively limitedor extensive depending on the system. For example in some embodimentsdata concerning customers may include information about birth dates,anniversary dates, family relationships and other information which maybe useful in serving the customer. Screen 524 shown in FIG. 87 shows anexample of the capabilities of targeted marketing to a particular user.In this example the information concerning the customer includes a dateassociated with the customer's wedding anniversary. A few days beforethe customer's wedding anniversary and through the date thereof thecomputer may operate to cause a presentation like that shown in FIG. 87to be presented whenever the user operates an ATM connected to thesystem. In this way the user is less likely to forget their anniversary.The user is also presented with the opportunity to purchase a productwhich in this case includes a bouquet to be sent to the user's spouse.

In this example the system also includes sufficient information todirect the purchase appropriately if the customer elects to accept theoffer. The customer is provided with the convenience of charging thecost of the product to their particular account. This is achieved in theexemplary embodiment because the marketing system has the numberassociated with the user's account to which a charge may be assessed.Contact data such as a customer's cell phone number or e-mail addressmay be available as stored data and used to enable a customer to confirmthe purchase or other transaction via a human operator or an automatedsystem. For example some embodiments may utilize principles of theincorporated disclosure to cause a computer operatively connected in thesystem to send a voice or text message to the user's cell phone. Theuser can then provide one or more inputs through the cell phone, ATM, orboth to confirm the transaction. An affirmative response by the user atthe ATM and/or via another communication causes the system to send anappropriate message to a service provider to complete the customerpurchase. These may include providing the message concerning thepurchase to a human service provider through an administrativeworkstation. The human service provider can then complete the purchasefor the customer. Alternatively acceptance of the product offer mayresult in an appropriate electronic message being sent to a third partyservice provider such as a florist who can fulfill the purchase. Thismay be accomplished by linking the marketing server to other systems inother networks such as through the Internet. In this way the customer'sorder can be rapidly completed. In some exemplary embodiments thecustomer's acceptance of the offer is also recorded and the informationused in deciding whether to make additional presentations to thecustomer in the future. Of course screen 524 represents only one exampleof the capabilities of exemplary systems.

The information stored in the system concerning particular customers mayalso include data representative of a selected marketing presentation tobe output to the customer the next time the customer operates an ATMconnected to the system. This may done through operation of themarketing message server in advance of the customer's next transaction.In this way the next time the customer is identified at a terminalconnected to the system the particular presentation data is more readilyresolved. This reduces delays that might otherwise be associated withresolving this information through logic steps that are executed at thetime the customer appears.

Other capabilities of the exemplary system include the ability of anoperator to review and add products to the system which can be marketedthrough connected terminals. This information may include for exampleinformation about products and services and presentations associatedtherewith. Product information may also include the logic stepsassociated with the system taking actions in response to the customer'sinputs in response to presentations. The product information may alsoinclude designs of graphics or other presentations associated withpromotions for the particular products. The capability to review,import, edit, and modify such presentations may also be included in thesystem as previously discussed.

Operators of the exemplary system are also enabled to design thecampaigns which are directed to particular users. In the exemplaryembodiment this is done through a visual programming technique which isrepresented by a screen 526 in FIG. 86. Screen 526 includes graphicalrepresentations of the displays, questions and prompts which areincluded in a presentation which is made to a customer. The programmingalso includes the particular timeout connection so that the marketingsession may terminate if the customer does not respond. This exemplaryvisual programming technique facilitates compiling the data andformulating the logic which makes up the presentation data included inmarketing response messages delivered by the server. As previouslydiscussed campaigns may consist of a single presentation as representedin screen 526. Alternatively campaigns may consist of a group ofpresentations which may be presented to a customer at random or in aparticular ordered sequence as the customer makes successive visits toATMs connected to the system. As can be appreciated a variety of typesof presentations may be configured using the exemplary system.

The exemplary embodiment of the system also enables the operator toprovide targeted marketing messages on a priority basis to one or moreselected customers. Priority messages may be provided by market segmentsor may be directed to an individual user. This is done through selectionof a “priority” icon represented in screen 520. By configuringinstructions associated with the priority icon an operator is enabled togive a message to particular designated users the next time the useroperates an ATM connected to the system. These particular prioritymessages interrupt a sequence of messages in a campaign that may be inthe process of being presented to the user. Generally after the prioritymessage or messages are given the current campaign to the user maycontinue upon the next ATM visit from the point of interruption, oralternative campaigns may be commenced depending on the configuration ofthe system.

An example of a priority message which may be desirable to give to acustomer may be the wedding anniversary presentation represented inscreen 524. Alternative types of priority promotions may include amessage that a user's certificate of deposit is about to expire and arenewal is required. For example, screen presentations includingavailable rates could be presented, and the customer could be promptedto provide inputs which result in the selection of renewal options.Alternative priority types of presentations may involve other productsor situations that may be of particular importance to a particular useror a particular group of users. This feature of the exemplary embodimentof the system enables the operator to insert these prioritypresentations and to have them presented without disrupting the overallmarketing operation of the system.

As also represented in connection with screen 520 the exemplary systemenables an operator to generate a plurality of reports. These reportsmay include reports including various statistics which can be generatedfrom the data available to the system. A report may include for examplesuccess rates associated with particular types of presentations. Reportsmay also include numbers and types of responses presented by particularusers or groups of users. The reports may also include information aboutmarket segment analysis and responses to particular presentations orcampaigns by customers within particular market segments or havingparticular circumstances. Reports may also analyze customer activitiesat particular machines or within particular geographical regions. Ananalysis may also be done on a time dependent basis to determine theresponse to particular campaigns or presentations at various times ofday. Numerous types of reports can be generated by the system and anoperator may configure the system to generate such reports either on aperiodic or on demand basis. As win be appreciated the exemplaryembodiment also has the capability to export data including report datato connected systems which enable advertisers, persons who have paymentobligations or a right to receive payment based on results, or otherpersons interested in the results, to analyze activities of the system.Of course other reporting capabilities which may be achieved through useof the invention win be apparent to those skilled in the art from theforegoing description.

As previously discussed exemplary embodiments enable changing orestablishing new program logic flows, states and associated screens tobe stored in one or more data stores on ATMs to present desired types ofmarketing or other messages. Further exemplary embodiments may use theprinciples previously described to achieve the downloading of datacomprising instructions which provide configuration of states and screenlogic flow used in connection with numerous aspects of ATM operationfrom a remote server, rather than just instructions corresponding tostates and screens associated with more limited purposes such asmarketing. This can be done for example to facilitate making sure thatATMs of the given type, ATMs associated with a particular environment,or ATMs that belong to a particular group or customer provide aconsistent user interface for customers operating the machines. Furthersuch an approach provides an advantage in that a particular ATM operatorsuch as a credit union, small bank or retail operation, can downloadexecutable instructions and configure the state and screen logic flowson its ATMs independently even in cases where the ATMs are driven by ahost computer that is operated by another entity. Using the principlesdescribed enables establishing state and screen flows without the needto load software directly at the ATM or to communicate messages tochange screen content from the host computer to each ATM.

In an exemplary embodiment software code including instructions and datacorresponding to the logic which includes states and associated screensis distributed from a server and loaded into data stores at each of aplurality of operatively connected ATMs. In the exemplary embodiment theserver is a computer other than the transaction host that communicateswith the ATMs to cause the carrying out of financial transactions.Rather in the exemplary embodiment the server operates in a mannersimilar to the marketing message server that selectively distributesmarketing messages and associated instruction logic into the data storesof selected ATMs.

In some embodiments the instructions corresponding to state and screenflows stored in the data store of each ATM may include only thatparticular state and screen flow that is to be executed on that ATM.Thus for example, in some embodiments the owner/operator of the ATM mayset programming for the states and screens logic on each of a number ofATMs that are cash dispensers so that they operate in a generallyidentical manner. In this way all these ATMs present user interfaceoutputs to consumers who conduct transactions consistent with theoperator's desires. Likewise for ATMs that have different capabilitiessuch as machines that accept deposits in the form of envelopes,different programming that corresponds to a different set of states andscreens and logic flows consistent with the deposit acceptingcapabilities of those machines may be selectively downloaded into eachmachine's data stores. Similarly in situations where ATMs image checksor accept and validate cash, appropriate program instructionscorresponding to state and screen logic flows for those types ofmachines may also be selectively downloaded.

The agent software on the machine may operate to cause the selectivelydownloaded instructions corresponding to states and screens to beoperative in conjunction with execution of the terminal softwareapplication executed by the at least one computer in each ATM. As aresult the machines win operate to provide each user of the machine withthe ATM owner/operator's desired interface, transaction selections,graphics and other options as desired by the ATM owner/operator. Ofcourse as can be appreciated these states and screen flows as downloadedmay also include states and screens as appropriate for any desiredmarketing presentations. When the ATM operator decides that they wish tochange the state and screen flow on one or more ATMs, they mayselectively do so by downloading programmed instructions correspondingto different state and screen parameters. This can be accomplished in amanner similar to that previously described in connection withdownloading marketing presentations.

In further still exemplary embodiments configuration management for ATMscan be simplified using the principles previously described. This can bedone by developing a super set of programmed instructions correspondingto state and screen data that includes logic and the different statesand different screens (including associated language parameters) thatare used on a variety of different types of ATMs. This super set ofstate and screens may be selectively downloaded from the server to thedata stores of each of a plurality of ATMs that are operativelyconnected in the system. As can be appreciated this can be accomplishedwithout any involvement of the host computer that operates tocommunicate with the ATMs to carry out financial transactions.

In the exemplary embodiment each of the ATMs is programmed to provideone or more messages that include an indication to the server of theparticular ATM type. This ATM type data which is also referred to as a“personality” is an indicator representative of the types of devicesavailable in the particular ATM and thus is indicative of the types offinancial transactions that the ATM is capable of carrying out.

In exemplary embodiments in response to the ATM communicating thepersonality data to the configuration server, the server is operative inaccordance with programmed instructions therein to download data to theATM which indicates which ones of the super set of states and screensthe ATM is to execute and the logic and relationships between thosestates and screens. In the exemplary embodiment this data which isindicative of the states and screens that are to be operated isdownloaded to each machine in the form of a markup language document orother electronic instruction document. This markup language documentcorresponds to the personality of the particular ATM and includes thenecessary state, screen and other output data to be utilized andexecuted by the ATM in its operation.

An exemplary markup language document is shown in FIGS. 98 and 99. Ascan be appreciated this XML document includes designations for certainoperational keys on the ATM and the associated functions and states tobe associated therewith through operation of the ATM application. TheXML document also includes data for screen outputs and voice guidanceoutputs to be provided through operation of the ATM. The at least onecomputer and software resident on the ATM is operative to interpret thedownloaded data and to cause the application to operate using theindicated state and screen data when carrying out transactions inresponse to host computer messages.

Thus an owner/operator of ATMs is able to configure their machines andto change the configuration thereof as desired. This can be accomplishedboth by downloading different markup language documents which define thestates and screens logic flows and language data used by the ATM inoperation. Further the owner/operator may also change the states andscreens included in the super set that is downloaded periodically to theATMs and from which the selected states and screens operative on theparticular ATM are selected. This enables ATM operators to present userinterfaces and marketing presentations through their machines that theyfind more desirable and beneficial to their business activities. Furtherthis exemplary embodiment facilitates more readily changing the userinterface when desired. In addition the approach of using aconfiguration server for the distribution and activation of states andscreens enables an operator of ATMs to make configuration changeswithout the inconvenience of having to load software directly on ATMs orto achieve changes to screen content through communications between ATMsand the transaction host. Further the options for configuration and userinterface presentations are enhanced through the numbers and types ofpresentations, states and screens that can be deployed and activated inthe manner described.

It should be understood that the described embodiments of the operatorinterfaces, data structures and logic for distributing presentationmaterials, distributing and activating states and screens, developingcampaigns and analyzing results is exemplary. Other embodiments mayutilize additional or different data, logic flows and graphicalpresentations while achieving the functions and advantages described.

Thus the ATM systems and methods of the exemplary embodiments achievesat least some of the above-stated objectives, eliminates difficultiesencountered in the use of prior devices, methods and systems, andattains the desirable results described herein.

In the foregoing description certain terms have been used for brevity,clarity and understanding, however, no unnecessary limitations are to beimplied therefrom because such terms are used for descriptive purposesand are intended to be broadly construed. Moreover, the descriptions andinstructions herein are by way of examples and the invention is notlimited to the details shown and described.

In the following claims any feature described as a means for performinga function shall be construed as encompassing any means known to thoseskilled in the art as capable of performing the recited function, andshall not be deemed limited to the particular means shown in theforegoing description or mere equivalents thereof.

Having described the features, discoveries and principles of theinvention, the manner in which it is constructed and operated and theadvantages and useful results attained, the new and useful structures,devices, elements, arrangements, parts, combinations, systems,equipment, operations, methods, processes and relationships are setforth in the appended claims.

1. A tangible, non-transitory computer readable medium of instructionswith executions encoded thereon for execution by processor, and whenexecuted operable to: cause at least one message to be communicated toan automated banking machine controller that is configured to both:control an automated banking machine in carrying out financialtransactions authorized by a remote financial transaction host, whereina first transaction is carried out according to a first arrangement oftransaction logic flow steps, and access at least one data store thatincludes: data corresponding to the first arrangement of transactionlogic flow steps, and data corresponding to a plurality of displayscreens which are: associated with the steps of the first arrangement oftransaction logic flow steps, and displayable through at least onedisplay of the machine; wherein the processor is remotely located fromthe controller, wherein the processor is not part of the remotefinancial transaction host, wherein the at least one message both:causes the at least one data store to include: data corresponding to asecond arrangement of transaction logic flow steps, wherein the secondarrangement of transaction logic flow steps differs from the firstarrangement of transaction logic flow steps, and data corresponding to aplurality of display screens which are: associated with the steps of thesecond arrangement of transaction logic flow steps, and displayablethrough the at least one display, and enables the controller to controlthe machine in carrying out a second transaction according to the secondarrangement of transaction logic flow steps.